In an age where the boundaries between the physical and digital realms are constantly blurring, Macy’s has taken a bold step forward by launching mstylelab, a revolutionary engagement platform. This exciting venture is poised to redefine the fashion industry by seamlessly merging technology with immersive experiences. mstylelab is all about empowering discovery, self-expression, and connectivity through the beautiful canvas of fashion. Let’s take a closer look at this groundbreaking development and what it means for fashion enthusiasts everywhere.
A Glimpse into the Future of Fashion
Macy’s has always been a fashion giant, and they are now embracing the digital age with open arms. Mstylelab, accessible on any device via macys.com/mstylelab, invites the public to embark on a unique journey. Here, individuals can create their usernames and collect personalized digital items. The first activation is an immersive fashion experience, set in the metaverse technology platform Journee, where fashion transcends reality.
The Vision Behind mstylelab
Dave Torres, Vice President of Interactive Marketing at Macy’s, encapsulates the essence of mstylelab when he says, “We are excited to launch mstylelab, the next evolution of our web3 digital strategy, creating a hub for style inspiration and discovery at the intersection of fashion and technology.” It’s a digital platform that’s all about storytelling through immersive experiences that make fashion not just fun but shoppable as well.
Immersive Experiences Unleashed
Mstylelab comes to life with a surreal exploration of Macy’s newest brand, On 34th, in a larger-than-life recreation of New York City. This larger-than-life digital space, brought to life with the help of Journee, is unlike anything you’ve ever seen. Erika Lang, Head of Americas at Journee, mentions, “Consumers are seeking multiple touch points on multiple platforms to seamlessly integrate immersive virtual experiences into their customer journey.” It’s a glimpse into the future of fashion retail, and it’s an experience you don’t want to miss.
On 34th – Redefining Your Wardrobe
On 34th, Macy’s newest brand, is all about redefining the modern woman’s wardrobe. It’s not just about fashion; it’s about inspiring women to escape the ordinary and take charge of their world. The collection is designed to be your wardrobe BFF, ensuring you stay relevant, confident, and cool.
The Style Journey Begins
To embark on this fresh style journey, all you need to do is log in with your macys.com profile (or create one if you don’t have it). Choose a unique mstylelab username, design your digital fabric, and voila! You’ve got your community identity and the key to the next era of fashion. As you explore the immersive environment, you can discover and engage with digital versions of must-have apparel from the On 34th collection. The more you explore, the more personalized your experience becomes.
A Shift in Seasons
Mstylelab is not a static concept; it’s a living, breathing platform that will continue to evolve. As the holiday season approaches, the activation will shift to showcase the next iteration of the Macy’s Thanksgiving Day Parade® metaverse experience, bringing fans closer to the high-flying spectacle.
Join the Digital Fashion Revolution
The digital fashion journey is happening now, and mstylelab, along with Macy’s Discord community, will be your guides to the future of fashion. Stay updated on new experiences and sign up for the digital fashion community at macys.com/mstylelab.
Macy’s is a name that’s synonymous with style and fashion. With an extensive e-commerce platform, nationwide stores, and a commitment to offering great value in apparel, home, beauty, and accessories, Macy’s is your ultimate shopping destination. They provide unforgettable experiences like the Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®, making moments special for millions. Macy’s is all about creating a brighter future with bold representation, giving more voice, choice, and ownership to colleagues, customers, and communities.
Macy’s mstylelab is a groundbreaking move that transcends the boundaries of traditional fashion and ushers in a new era of digital fashion experiences. It’s a platform that empowers individuals to explore, create, and redefine their style in a digital realm. The partnership with Journee and the immersive experiences offered give us a glimpse of what the future of fashion holds. This is an exciting time for fashion enthusiasts, as they now have the opportunity to be part of a revolutionary journey.
What is mstylelab by Macy’s?
Mstylelab is a digital fashion platform launched by Macy’s that aims to redefine fashion by merging technology with immersive experiences. It offers a unique journey for individuals to explore, create, and redefine their style in the digital realm.
How can I access mstylelab?
You can access mstylelab by visiting macys.com/mstylelab. It is accessible on any device with a web browser.
What is the first activation on mstylelab?
The first activation on mstylelab is an immersive fashion experience built on the metaverse technology platform Journee. It offers a unique and immersive exploration of Macy’s newest brand, On 34th.
Can I purchase the apparel featured in the mstylelab experience?
Yes, all the apparel featured in the mstylelab experience is shoppable, allowing you to merge virtual style with real-world expression.
How can I stay updated on new experiences on mstylelab?
To stay updated on new experiences and be a part of the digital fashion community, you can visit macys.com/mstylelab and sign up for the Macy’s Discord community.
Follow us on our social networks and keep up to date with everything that happens in the Metaverse!