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GOAT Gaming launches “GrabGifts,” a Telegram Mini-Game that turns Surprise Boxes into Rewards

by Javier Gil
01/10/2025
in Gaming, Web3 Gaming
0
GOAT Gaming launches “GrabGifts,” a Telegram Mini-Game that turns Surprise Boxes into Rewards
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September 29, 2025 – Singapore – Mighty Bear Games, the developers of GOAT Gaming, the team behind the leading gaming platform on Telegram with over six million players, today announced the launch of GrabGifts, a fast, surprise-driven mini-game where players open mystery boxes to win Telegram Gifts. Telegram gifts, which are in-app digital items that you can display on your profile or gift to friends, have exploded in popularity with the total gift marketplace volume over 200M USD and over 388K unique wallets trading gifts (Source).

GrabGifts reflects a broader gaming shift toward compact, financialized experiences that blend entertainment with meaningful upside. The thrill comes from the reveal, playing into uncertainty, rarity, and a chance at outsized rewards. It mirrors the real-world appetite seen in Pop Mart’s Labubu blind-box phenomenon, where buyers embrace uncertainty, chase rarities, and return because the reveal itself holds part of the value. GrabGifts channels that same dynamic inside Telegram, translating it into a quick, mobile-native experience with surprising outcomes.

In GrabGifts, players choose a box tier, ranging from a free option to 1 TON, 5 TON, and 50 TON entries, open the box, and instantly receive their reward within Telegram. Prizes span from stickers and Premium features to higher-value Telegram Gifts, and players can sell prizes back or withdraw them immediately. Engineered for speed and simplicity, the loop runs entirely in Telegram.

Early results show strong demand, with a limited $50 gift promotion used for user acquisition bringing in ~40,000 new players overnight. Since the soft launch three weeks ago, cohorts have posted 55% Day-1 and 35% Day-7 retention, before lifecycle features were enabled.

“GrabGifts mirrors the real-world appetite seen in Pop Mart’s Labubu blind-box phenomenon, where buyers embrace uncertainty, chase rarities, and return because the reveal itself holds part of the value. We are channeling that same dynamic inside Telegram, translating it into a quick, mobile-native experience with surprising outcomes,” said Simon Davis, CEO of Mighty Bear Games, creators of GOAT Gaming. “Rather than gambling, this reflects proven variable-reward principles applied transparently. And with AI, we were able to build and ship these experiences in days, not months, capitalizing on the Telegram Gift trend.”

About Mighty Bear Games

Mighty Bear Games is an independent game maker pioneering player-first, action-packed multiplayer fun. Founded by King, Ubisoft, Lucasarts, EA, Gameloft and Disney veterans, the studio has produced games including Butter Royale in partnership with Apple and Disney Melee Mania in partnership with Disney. Mighty Bear Games is the team behind GOAT Gaming, the leading platform on Telegram with over 6 million active users, where players compete and win real cash prizes. 

About GrabGifts

GrabGifts, is a fast, surprise-driven mini-game where players open mystery boxes to win Telegram Gifts. Created by Mighty Bear Games, it blends entertainment with meaningful upside inside Telegram, delivering a quick, mobile-native experience with surprising outcomes.

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