Forbes magazine, one of the world’s leading financial and investment publications, today unveiled a preview of its Virtual NFT Billionaires collection! The 100-piece collection is the first of its kind in the media industry, and is a showcase of Forbes’ embrace of Web3 and NFTs.
Didn’t make the Forbes Billionaires list? You can still join the virtual fun on the next best list as an owner of a Forbes Virtual NFT Billionaire! Forbes subscribers get early access to the sale. https://t.co/WqRvDL59iV pic.twitter.com/Ga1VPZKXHP
— Forbes (@Forbes) April 11, 2022
What exactly are Forbes Virtual Billionaires?
In short, Forbes Virtual NFT Billionaires are fictitious investors. Each Virtual NFT Billionaire has a huge portfolio that is based on live prices on the New York Stock Exchange.
In addition, each of these characters has unique hobbies as well as an eccentric Forbes accessory. These will be ranked each day in a list that will be published soon.
In addition, Forbes virtual billionaires will have their own profile page on the Forbes website. Goodog & ItsACat, a group of 2D and 3D animators, have created custom illustrated portraits for each profile.
Not only that, but the public portfolio addresses of the current owners of each NFT will also appear in the official Forbes rankings.
Forbes Chief Technology Officer Vadim Supitskiy said of the collection:
“The launch of this collection is an important step as Forbes embraces Web3 and digital assets, and offers an opportunity for our audience to better participate in this space as well.”
The initial installment will feature 100 NFT. Forbes will launch these ERC-721 tokens in partnership with FTX on April 13. However, Forbes subscribers have early access to the collection, today, April 11.
All in all, this is a really interesting new collection. In particular, the theme of the collection fits very well with the overall brand. While this isn’t the first global magazine brand to jump into this space, Forbes is doing it in a unique way.
It’s easy to imagine that the public leaderboard could lead to some really interesting movement in the secondary market.
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