Singer, songwriter and pop star Charli XCX will be performing a show in the metaverse on the Roblox platform. Starting today, Roblox players can enter the Superstar Galaxy and compete for a chance to join Charli XCX’s avatar on stage during the concert.
angels u can now join me in another dimension, see u in the samsung superstar galaxy on @Roblox ✨ #superstargalaxy #teamgalaxy @SamsungMobileUS #samsungpartner https://t.co/U6KHfX2W5p pic.twitter.com/jXjnZnU4Qo
— Charli (@charli_xcx) May 13, 2022
Sponsored by Samsung, Superstar Galaxy allows players to live out their pop star dreams by performing, dancing and creating in the virtual world. After entering the galaxy, users will be equipped with their own virtual Galaxy Z Flip3 smartphone. Users can even use the virtual smartphone to take an in-game selfie with their avatars.
Along the way, users receive messages from Charli XCX to guide them in exploring the galaxy and navigating the experience.
The galaxy includes a space station where users can discover nearby asteroids and play unique mini-games, build and act out their own custom scenario or visit scenarios created by other users. To earn Star Power and climb the game’s leaderboards for a chance to join Charli XCX during the concert finale, users will have to complete challenges around the Superstar Galaxy.
New content, games and challenges will appear every Friday until the virtual concert on June 17. These include fan-favorite Charli XCX songs for users to perform, new areas of the game and props to decorate their own stage.
Fans can also unlock exclusive items inspired by pop icons to customize their avatars and create their own pop star character.
“Roblox and Samsung feel like the perfect duo to expand the interaction I have with my fans,” said Charli XCX. “The partnership is one that will give my community access and the ability to experience me in ways they haven’t been able to before, which is extremely exciting!”
This is the latest example of Samsung’s approach to creating experiences in the metaverse. The company launched its metaverse called Samsung 837X in January, which is modeled after the Samsung Flagship store in New York.
Samsung 837X is an online experience playground where users can participate in quests, earn collectible NFT badges and exclusive limited supply collections of Samsung Decentraland wearables to customize their avatars.
Samsung Superstar Galaxy is accessible in the United States, Brazil, Canada, Germany, United Kingdom and other select countries around the world.