Autograph, the Web3 brand co-founded by Tom Brady that is pioneering a new era of digital experiences, today announced that its athlete partners “The Future is…” are also featured in a new brand campaign. In Autograph’s first year, the brand launched collections featuring all-time legends across all sports; this new generation is made up of athletes who have their own potential for greatness and are changing their categories in real time.
The future is…already here.
— Autograph (@Autograph) May 4, 2022
New Autograph NFT collection focuses on future superstars
The group of superstars includes Devin Booker, point guard for the Phoenix Suns, Sabrina Ionescu, point guard for the New York Liberty, Coco Gauff, American professional tennis star, Collin Morikawa, American professional golfer and two-time major champion, and Justin Herbert, quarterback for the Los Angeles Chargers.
The collection will also be accompanied by the brand’s first Autograph campaign in digital format and on select television channels, featuring all five stars.
— Autograph (@Autograph) May 6, 2022
Each athlete collection consists of three NFTs and will feature challenges that unlock utilities and rewards, enhancing the NFT experience over several weeks. The challenges allow community members exclusive access and reflect the athletes’ passions, from style to sneakers to cars.
The program’s first collection will kick off with Sabrina Ionescu, which drops May 10 at 3pm ET and will be available for viewing on Autograph.io and for purchase on the DraftKings Marketplace (Nasdaq: DKNG). The NFTs designs were also made in collaboration with emerging artists to give a distinct creativity for the next generation.
“During Autograph’s first year, our brand has become synonymous with the ‘GOATs’ of the sports world – Tom Brady, Tiger Woods, Simone Biles, Wayne Gretzky, and more,” said Patrick Cassidy, CMO of Autograph. “When we choose to partner with an athlete, it means something. We believe that Devin, Sabrina, Coco, Collin and Justin not only have the opportunity to be all-time greats in their sports, but we also want to recognize that they are here now, building that legacy right before our eyes. We are honored to partner with them to create dynamic collections and experiences for their most engaged fans.”
“Autograph is a fresh and strong brand at the forefront of Web3, so it was a no-brainer for me to partner with them,” said Devin Booker. “By creating my own collection, it allows me to interact with my fans in a more meaningful way than I already do and I’m excited to see what we’ll create.”
“I’m so excited to be a part of the next era of digital collecting and the Web3 world alongside so many other amazing athletes,” said Sabrina Ionescu. “I want to make sure the next generation knows there is a place for them in Web3, and Autograph is helping to pave the way.”
In addition to the collection, Autograph will launch its first official brand campaign as a way to bring fans closer to their favorite icons through unique access and exclusive content.
Featuring the five athletes, the campaign targets the younger Generation Z fan bases of these stars and focuses on creating an accessible pathway to NFTs and web3 for fans of this new generation.
A first look at The Future is…Sabrina Ionescu 'Origins', hand-signed by @sabrina_i20 and numbered to 50.
Available Thursday May 12 at 5p ET. pic.twitter.com/8F4PIECzdH
— Autograph (@Autograph) May 6, 2022
“The Future Is...” athletes join a roster of Autograph sports and entertainment stars who have launched collections that have sold out in a matter of minutes, including Naomi Osaka, Derek Jeter, Tony Hawk, The Weeknd, and more. Autograph has also recently expanded into new vertical markets with its recent partnership announcements and deliveries with Penske Entertainment and Team Penske, Top Rank and AEG.
Autograph is an NFT platform that brings together the most iconic brands and legendary names in sports, entertainment and culture to create unique digital collections and experiences for users around the world.
Co-founded by Tom Brady and based in Los Angeles, Autograph is ushering in a new era of collecting through an agile and inclusive process, authentic and creative products, and exclusive partnerships.
For more information about Autograph and The Future Is…Already Here collection, visit: www.autograph.io.