EDINBURGH, UK – AdInMo today announced that its player-first hybrid monetization tech delivering 15-25% player lifetime value increases*, is now available to all mobile developers in a new SaaS model. AdInMo is the first and only intrinsic in-game technology to merge the delivery of in-app purchases (IAP) and in-app advertising (IAA) through AI-powered optimization.
AdInMo’s paid tiers include AiQ – a new agentic AI model that optimizes player lifetime value by predicting which advertising and hybrid monetization activations are most relevant to a player at any time, and seamlessly integrating these offers into the game experience. AiQ is trained on billions of real player sessions, leveraging player agency and proprietary in-game signals – all while maintaining complete player privacy. Unlike traditional approaches that rely on simulated data, AiQ learns from the authentic and consented journeys of hundreds of millions of unique players, using that data to predictively create personalized and optimized monetization opportunities in real-time, without ever compromising user privacy or gameplay experience.
AdInMo CEO, Kristan Rivers said: “Mobile gaming is the world’s largest untapped attention economy, with mobile gamers engaging in over 500 billion minutes of play time every single day. AdInMo is proving that the intrinsic in-game opportunity is larger than just adtech. Our new release leapfrogs the competition, unlocking game-changing hybrid monetization potential for developers.”
AdInMo is now available to developers in three tiers: Free, Hybrid and Pro. All existing games currently using AdInMo for adtech monetization will migrate to the Free tier, and this service will remain free forever. AdInMo’s new Hybrid and Pro tiers (from $999 per month, with 3 month free trial) add AiQ and advanced hybrid monetization tools (IAPBoost and CrossPromo). Additionally, existing games using IAPBoost and sustaining 5,000+ DAU in December 2025 will be grandfathered into the Hybrid tier for life for free.
AdInMo CEO, Kristan Rivers continued: “AdInMo’s free tier – our adtech solution – is what our competitors call a complete solution. AdInMo’s Hybrid and Pro tiers make the unprecedented possible – monetizing 100% of game play time, without disrupting the player experience.”
NOXGAMES Game Producer, David Vykopal said: “As our studio evolves from hypercasual to hybrid casual, we looked to AdInMo to deliver a personalized monetization experience for each of our players. AdInMo’s IAPBoost displays IAP offers to players within a game level, at the time they are most likely to purchase – the very moment they need a health boost or equipment upgrade. The results are clear, with player LTV increases of over 25%, player to payer conversion increases of nearly 20%, and overall IAP spend increases of 22%. We know players love this too, with 17% increases in day 90 retention for player cohorts with AdInMo hybrid monetization features.”
AdInMo Hybrid benefits:
- AiQ – uses AI insights, data, and agentic AI to optimize each game’s economy for a personalized player experience, without damaging core metrics. Developers can automate or manually manage insights via a new dashboard.
- IAPBoost – predicts the IAPs players will want or need throughout their game lifecycle. IAPs can be offered, purchased, and fulfilled while players are playing, keeping them engaged and in the game without interruption.
- CrossPromo – reduces UA costs and keeps players within the publisher’s ecosystem by showing cross promotion offers when a player is predicted to churn.
- IAA (Adtech) – shows targeted paid ads to players that don’t interrupt their gameplay and match their interests.
- InGamePlay Magnifier – allows players to engage further with IAA and IAP ads of interest to them, reducing accidental clicks and increasing intentionality.
For more information on AdInMo visit adinmo.com.
