Accenture Ventures, the investment arm of Irish-American professional services firm Accenture Plc (NYSE: ACN), has announced a strategic investment in Forma Vision.
Forma Vision is a 3D technology start-up that enables the creation of holographic images of people, objects, and environments in the metaverse.
The real-time volumetric streaming service allows you to work and meet in virtual 3D spaces as if it were real life.
Unlike the use of 3D avatars, people appear as themselves, making activities such as meetings in the metaverse more formal, authentic, and engaging.
This strategic investment enables Accenture to accelerate its metaverse campaign, allowing it to easily teleport real-life conversations and meetings into the metaverse.
Commenting on Thursday’s announcement, David Treat, managing director and global head of Accenture’s Metaverse Continuum business group, said:
“Accenture sees the metaverse as an evolution and expansion that will increasingly expand between the physical and digital and transform the way consumers and businesses interact. We believe Forma Vision’s volumetric video technology will enable more immersive and engaging interactions and help bridge the real and virtual worlds, enabling more authentic representations of people, places, and things in the metaverse.”
Accenture appears to have the lead in this race, given its activity in the metaverse over the past 10 months. In its report, also published in 2023, Accenture predicts that the metaverse will reach a valuation of $1 trillion by 2025.
“Volumetric collaboration is the future of hybrid work. Our mission is to bring truly natural communication to the enterprise so that everyone can contribute in a meaningful way regardless of their position. With Accenture as a partner, we will deliver unparalleled collaboration experiences to a wide range of enterprise customers.” said Adam Kirk, CEO of Forma Vision
Tom Lounibos, managing director of Accenture Ventures, highlighted Forma Vision’s holographic meeting platform, saying it could accelerate the process of bringing enterprise teams into the metaverse.
“Volumetric video allows people to show themselves as they are in the metaverse. Imagine your favorite artist performing in your living room. We believe video holograms can dynamically enhance all kinds of experiences, from e-commerce, gaming, and other media, sports, and entertainment, to virtual healthcare, medicine, and even product design,” added Lounibos.
Accenture and the Web3
In March 2022, Accenture launched the “Metaverse Continuum” platform, its flagship metaverse product created to embark brands into the 3D virtual world.
It was not the company’s first foray into the metaverse, having already launched its own metaverse-based career center called “The Nth Floor,” which allows staff to meet, interact and conduct new employee orientation.
In January last year, PwC bought a digital parcel to launch its metaverse campaign.
In a survey cited by the global financial services and advisory firm in January 2023, PwC said 82% of companies plan to integrate some element of the metaverse into their business in the next three years.
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