Carhartt, the U.S. apparel company founded in 1889, has filed a trademark application for its “Work in Progress” name, logo and slogan, indicating its plans to enter the metaverse and the non-fungible token (NFT) space.
According to the trademark application, which was filed with the USPTO on July 29, the company plans to offer
- Virtual goods, namely footwear, apparel, hats and eyewear;
- Online store and marketplace services for virtual goods;
- NFTs and NFT-backed media.
The news was shared today via Twitter by trademark attorney Michael Kondoudis.
Clothier #Carhartt has filed trademark applications for its name, logo, and WORK IN PROGRESS slogan claiming plans for:
▶️ NFTs + NFT-backed media
▶️ Virtual clothing, headwear, eyewear
▶️ Marketplaces for virtual goods + digital assets
… and more!#NFT #Metaverse #Web3 pic.twitter.com/pNZ2ovd20D— Mike Kondoudis (@KondoudisLaw) August 3, 2022
Many other fashion brands are following in Carhartt’s footsteps and joining both the metaverse and the NFT arena.
Champion, Under Armour, Adidas, Tommy Hilfiger and Louis Vuitton, among others, have already filed similar trademark applications.
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