LONDON, UK – MARCH 22, 2023 – Raptor PR, the only B2B PR agency dedicated to the global video games industry, is pleased to announce the recruitment of two major clients and the addition of a new member to its growing team of communications experts.
Ultra, a retailer specializing in next-generation PC gaming, and SuperScale, a successful data and analytics firm that boosts the development of mobile gaming, have both appointed the company as their agency of record.
As a continuation of its recent growth, Raptor PR has also hired legendary gaming industry writer Craig Chapple as its new Chief Content Officer.
Ultra is a next-generation PC gaming store and ecosystem that champions a better deal for game developers, gamers, content creators, and esports players. The company’s global team, which is continuously growing, comprises experts who have worked for the world’s most prominent game publishers and game technology firms.
SuperScale helps mobile game developers and publishers such as EA, BoomBit and Fingersoft make better use of their data to grow the mobile games in their portfolios.
The company was established in Slovakia back in 2015, and just last year, it launched its own office in London. Raptor PR is presently producing integrated data-driven communications campaigns for both firms to effectively bring their stories to the market.
Craig Chapple joins the Raptor PR team having previously worked as Mobile Insights Strategist at Sensor Tower and Senior Editor at PocketGamer.Biz, one of the mobile gaming industry’s leading media outlets, as well as holding other roles at Nintendo UK and Develop magazine.
As a specialist in the games sector, Chapple will lead Raptor PR’s written content, a valuable talent for the agency’s B2B client base. Craig also collaborates with Naavik, one of the video game industry’s leading resources.
Rana Rahman, founder, and CEO of Raptor PR, said:
“The Raptor team is honored to welcome aboard both SuperScale and Ultra, both very well positioned to disrupt their respective industries. As for Craig… well… let’s just say I’ve been waiting years to finally work with him! His appointment will enhance our strategic data-driven content offering, supporting our clients and Raptor PR itself with the best content in the market.”
Paraag Amin, CFO of SuperScale Group, commented:
“When we were looking for an agency, we wanted to find a team with more than just a superficial understanding of how the games industry works, including topics such as user acquisition and data science. Team Raptor met all the requirements thanks to its extensive experience in the mobile games industry. We look forward to reaching out to developers and publishers through excellent, well-researched storytelling with Raptor PR.”
Nicolas Gilot, CEO and Founder of Ultra, commented:
“Ultra is a platform at its core focused on gaming and utilizing state-of-the-art technologies to enhance the gaming industry’s present state. Raptor PR embodies this ethos with a palpable enthusiasm for gaming and a practical approach to emerging tech. We’re excited to leverage Raptor’s dynamic energy and passion for the video game industry, both presently and in the future.”
Craig Chapple, Chief Content Officer at Raptor PR, commented:
“I’m delighted to be joining Raptor. I love writing about the video game industry and making use of quality data and powerful storytelling. This has been my calling for the past 11+ years at Develop, PocketGamer.biz and Sensor Tower, and I’m thrilled that the rest of the growing Raptor team shares my curiosity and depth of gaming knowledge.”
Raptor PR was recently voted as a finalist for Agency of the Year at Steel Media’s Mobile Game Awards. Its nominations for Ultra and SuperScale follow Q4 2022 wins for Kinetix, Sandsoft Games, and Bidstack Group PLC.
About Raptor PR
Based in London, Raptor PR is a rapidly expanding global communications agency that caters to video game, web3 gaming, and media brands. Rana Rahman, with a 20-year background in communications, founded Raptor PR.
The agency creates custom teams for each client, drawing from a distinctive pool of senior communications and content experts, to provide measurable outcomes that positively impact business goals and brand involvement.
Raptor PR is proud to be a member of UKIE, the UK trade body for the interactive entertainment sector, and the Blockchain Game Alliance, an organization that spreads awareness and adoption of blockchain in the gaming industry.
Its media partners include companies such as VB Labs (VentureBeat), PocketGamer.biz (Steel Media), Mobidictum, and MCV/Develop.
About SuperScale
Founded in 2015, SuperScale helps developers and publishers of all sizes grow their mobile games through user acquisition campaigns, predictive analytics dashboards, and other key services aimed at maximizing their potential.
The company, which has offices in Slovakia and London, has supported more than 150 mobile titles, generating more than two billion downloads worldwide.
SuperScale has helped gaming industry leaders such as Electronic Arts, Lego, Big Fish Games, and BoomBit expand their player bases, increase revenue, and create engaging experiences for gamers around the world. For more information, visit www.superscale.com
About Ultra
Ultra is a next-generation entertainment platform that offers new possibilities for gamers, developers, and creators. Ultra’s interconnected ecosystem allows gamers and game developers the freedom to truly take control of gaming experiences.
By integrating a wallet service, game store, marketplace, tournament platform, and more, Ultra is reinventing the gaming experience, one application at a time. To stay connected, visit ultra.io
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