Neal Mohan was YouTube’s Chief Product Officer for seven long years, and now he has been appointed to lead the platform. This is obviously great news for supporters and advocates of Web3 technologies.
YouTube and Web3
Susan Wojcicki, the former CEO, announced her decision to step down in a blog post. She praised Mohan for playing a key role in launching products such as YouTube Music and YouTube TV. Wojcicki also stated that Mohan will be a fantastic leader.
“Neal will be an incredible leader for YouTube,” commented Wojcicki.
Thank you, @SusanWojcicki. It's been amazing to work with you over the years. You've built YouTube into an extraordinary home for creators and viewers. I'm excited to continue this awesome and important mission. Looking forward to what lies ahead… https://t.co/Rg5jXv1NGb
— Neal Mohan (@nealmohan) February 16, 2023
He further praised the new CEO for his understanding of the platform for both businesses and communities. He wrote that he understands the product, the user communities, the YouTube creator, and the business.
YouTube’s popularity is not hidden from anyone. According to Statista, over the past year, from September to November, the website ranked No. 2 in terms of usage, as the average number of visits per month was 74.8 billion. Google took the No. 1 spot.
Mohan has been outspoken about the evolution of the Internet and similar platforms.
“We believe that new technologies such as NFTs and blockchain will enable creators to establish better relationships with their subscribers,” the letter says. “There is much to consider to ensure we approach these new technologies responsibly, but we believe there is also incredible potential.”
Last year he explained that YouTube was exploring ways to incorporate Web3, either by making the platform even more immersive through the metaverse or through technologies such as NFTs.
Mohan wrote that new technologies like NFTs and the blockchain allow creators to establish intact relationships with their fans.
To approach these technologies in the right way, they need to consider many things, though he is sure of their potential.
He mentioned that non-fungible tokens are compelling and are a supportive way to acquire photos, art, videos, and experiences from other NFT creators. They also allow creators and audiences to partner in multiple ways.
Mohan believes the metaverse is in its early days, though YouTube will work to add more interactions to the games and make them seem real.
YouTube employees have fully embraced Web3
Ryan Wyatt, the former global head of YouTube, joined Polygon Studios as CEO in February 2022 and is currently president of the renamed Polygon Labs.
While YouTube has yet to launch any specific Web3-related features, Mohan’s appointment as CEO could soon speed things up and shake things up.
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