Viking Cruises, a cruise line established in 1997 that offers river, ocean and expedition cruises, has filed 16 trademark applications, signaling its ambition to enter the realm of non-fungible tokens NFTs and the metaverse.
According to the applications, filed with the USPTO on Oct. 18, the company intends to offer
- Media authenticated by NFTs;
- Virtual goods, namely in-flight product offerings, food and beverage and consumer goods for use in online virtual worlds;
- Software with travel and tour applications and games for use in virtual worlds;
- Online marketplace for buyers and sellers of downloadable digital goods;
- Software for selling, buying, trading, storing and managing NFT, digital media, etc.
The news was posted on Twitter by trademark attorney Michael Kondoudis.
#VikingCruises has filed 16 trademark applications claiming plans for:
▶️ Virtual foods + drinks + travel + tours
▶️ Digital goods marketplaces
▶️ Software for creating, selling, buying, and trading NFTs + digital media + digital goods#NFTs #Metaverse #Web3 #Cruises pic.twitter.com/m6pAgCb6xd
— Mike Kondoudis (@KondoudisLaw) October 25, 2022
Although the cruise industry has yet to fully embrace Web3, numerous companies are jumping on the bandwagon:
In August, Carnival Cruise Line filed similar trademark applications to enter the metaverse and NFT space.
In May, Celebrity Cruises announced the launch of its NFT “Peacemakers Sunset” collection.
In April, Norwegian Cruise Line (NCL) announced the launch of its NFT collection.
Trademark applications on the rise
Metaverse and NFT-based trademark applications are increasing at a massive rate. More and more companies are coming forward to not be left behind and acquire market share to deliver innovative experiences.
Recently, Hooters, Taco Bell, KFC, Burger King, Panera Bread, McDonald’s, Wingstop, Panda Express, Tyson Foods, Carl’s Jr. and others have already filed trademark applications to express their intentions to enter the metaverse with virtual food and beverage and NFT offerings.
Likewise, Champion, Under Armour, Herman Miller, Tommy Hilfiger, Louis Vuitton and Carhartt have already filed similar trademark applications.
Many fashion moguls, such as Hugo Boss, Tommy Hilfiger, Levi’s, Champion and Versace, recently filed trademark applications to enter the metaverse and embrace the world of non-fungible tokens (NFTs).
Many of them also indicated plans to build and offer users the opportunity to participate in virtual fashion shows, such as Decentraland’s Metaverse Fashion Week, which featured major fashion companies such as DKNY, Hugo Boss, Dolce & Gabbana and many others.
The metaverse food sector is evolving rapidly as more brands recognize the tremendous potential of the technology. It is attracting much more attention, and several major food companies, such as McDonald’s and Panera Bread, are entering the market with exciting virtual offerings.
Starting with major food companies that have filed trademark applications related to NFTs and the metaverse, others are following suit, such as:
Hooters, a restaurant known for its scantily clad waitresses and comfort food, has applied to enter the metaverse with a virtual location of its real-world establishment.
The Hooters metaverse will combine real- and virtual-world food and delivery services, allowing users to order from the restaurant in any world and have exactly what they ordered delivered to their doorstep.
Taco Bell, the U.S. fast food chain, has filed trademark applications for its name and logo to be used on virtual reality platforms.
KFC, the second-largest fast-food restaurant chain after McDonald’s, is also trying to enter the metaverse. The company has applied for trademarks to sell food and beverages online, just like in the real world.
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