Triller announced the launch of its metaverse platform, Metaverz powered by Epik. The short video sharing app joins the web3 race that has seen its biggest rivals and industry stalwarts TikTok, Meta (Instagram Reels and Facebook Stories), and YouTube shorts launch their web3 campaigns indicating plans for the metaverse.
Triller in the metaverse
Triller claims to be on track to cross the $100 million revenue threshold this year, three years after its launch. The company also indicated in a recent release that its app (available on Android and iOS), has been downloaded more than 350 times.
In its own description of the metaverse, Triller said its Metaverz platform “offers virtual spaces where users can gather to watch live music and sporting events, such as the Bare Knuckle Fighting Championship or Triller Fight Club, and interact with artists and other fans.”
The company will debut its first Metaverse event on Oct. 22, with DJ Sam Feldt performing an electronic set from the Netherlands. He will also join the Metaverz audience in the virtual disco as an avatar to interact with guests.
The company has planned 2,000 live events over the next year, most of which will take place both in the physical world and on its Metaverz platform.
Christopher Taurosa, director of Metaverz, commented on the announcement, “We are carefully preparing all of our events and experiences so that people understand what they are doing. “It’s not about wandering around aimlessly…. You get to participate around an event.”
Triller has spent the better part of the past two years building its metaverse platform. The company shared short videos showcasing various experiences that users will be able to interact with, such as “a sports stadium, beach houses surrounded by rippling water and palm trees, and a nightclub with projection screens, laser lights and marble floors.”
Although Triller faces an uphill task to compete with the likes of Meta and TikTok, the company has already demonstrated its ambitious plans after canceling a $5 billion merger with video content provider SeaChange in favor of an initial public offering (IPO) planned for the fourth quarter of 2022.
Triller has yet to break even amid a rough start to the year; the company expects to reach profitability in 2023, according to its CEO, Mahi de Silva.
Last week, the company announced the appointment of Prem Parameswaran to head corporate finance and investor relations. Parameswaran has extensive industry experience, having most recently worked for Eros International, one of India’s leading film and entertainment companies.
Triller is the AI-powered open garden technology platform for creators. Bridging music culture with sports, fashion, entertainment and influencers through a 360-degree view of content and technology, Triller encourages its influencers to publish content created on the app across different social media platforms and uses proprietary AI technology to push and follow their content virally to affiliated and unaffiliated sites and networks, allowing them to reach millions of additional users.
In addition, Triller owns VERZUZ, the live music platform; combat sports brands Triller Fight Club, Triad Combat and BKFC; Amplify.ai, a leading customer engagement platform; FITE. tv, a global PPV, AVOD and SVOD streaming service; Thuzio, a leader in premium B2B influencer events and experiences; Fangage, a platform for creators to engage fans and monetize content; and Julius, a platform for brands and agencies to leverage creators for social engagement and social commerce.
With more than 300 video game clients, Epik is the leading global licensing agency that puts brands in video games to produce premium digital goods and experiences for more than one billion gamers worldwide, with the largest digital ecosystem with hundreds of the world’s most popular entertainment brands.
Epik is widely regarded as the blockchain industry leader producing collaborations for premium licensed digital collectibles, NFTs and exclusive experiences powered by proprietary interoperable cross-chain technology.
Epik has been the first and only NFTs company to make deals with AAA gaming companies for NFTs. Its clients include ViacomCBS, Warner Music, Garena, Tencent and Universal.
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