The Sandbox has partnered with Samyang AANI, a media trading subsidiary of Samyang Foods to build Samyang Foods LAND in the metaverse.
What will this partnership offer?
This partnership will offer an interactive service for users of The Sandbox along with a collection of Samyang Foods branded NFT and intellectual property content in its own LAND.
Samyang AANI is one of Samyang Foods’ subsidiaries and handles Samyang Foods’ intellectual property rights, content-related metaverse and NFT business.
It is currently expanding into online sales by strengthening e-commerce business to target the global and millennial generation of Samyang Foods.
— The Sandbox (@TheSandboxGame) June 17, 2022
The collaboration between The Sandbox and Samyang Foods, together with Samyang AANI, will target the global market.
Cindy Lee, general manager of The Sandbox Korea said: “We are very happy to collaborate with Samyang, which has been a well-known food brand in Korea for a long time. They are leading the global food trend through the development of globally successful products such as Spicy Chicken Flavored Ramen.”
“This partnership is a great example of collaboration between a food brand and the metaverse to achieve new experiences never seen before.”
Meanwhile Jaden Kang, COO of Samyang AANI said, “We will create a new culture that enables new experiences with consumers around the world with numerous brand and content intellectual property assets that Samyang Foods Group has accumulated over the past 60 years by expanding through the global NFT and metaverse platform.”
“It is a pleasure to become the first food company to build food-themed LAND in K-verse, focusing on K-Content.”
Founded in 1961, Samyang Foods Co, Ltd gave birth to Korea’s first ramen, “Samyang Ramen,” in 1963. Ramen has become the second staple food in Korea.
Samyang uses natural ingredients to offer high quality foods and diverse flavors along with excellent traditional Korean flavors.
Stir-fried noodles with spicy chicken, one of the many flavors offered by Samyang Ramen, have become very popular around the world, making it the main brand leading K-Food.
Samyang AANI is a content trading company focused on global lifestyle. It conducts global content trading business and IT business.
It tries to communicate with customers through its own story (content) with the slogan “Stories, AAnimated”. After completing corporate registration on December 30, 2021, it aims to become a dietary service solution platform that diversifies dietary life by building a global platform and expanding the spectrum of non-food business in the future.
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