Starbucks Korea Ventures into the NFT Space with 'STARBUCKS STAR★LIGHT'

In a groundbreaking move that redefines the intersection of coffee culture and digital art, Starbucks Korea is set to launch its pioneering NFT project, ‘STARBUCKS STAR★LIGHT,’ on January 16. This marks a significant milestone as the coffee giant takes its first steps into the realm of Non-Fungible Tokens (NFTs), offering a unique and rewarding experience for Starbucks® Rewards members.

The Innovative ‘STARBUCKS STAR★LIGHT’ NFT Project

Starbucks Korea is breaking new ground in Asia with its ‘STARBUCKS STAR★LIGHT’ NFT project, encouraging customers to embrace sustainability by using personal cups. The project introduces a captivating concept where customers can earn limited edition NFTs through the collection of Eco stamps on their Starbucks® Rewards accounts.

How It Works

Starting January 16, Starbucks® Rewards customers ordering beverages via Siren Order (mobile order) using their personal cups will receive Eco stamps, earning one stamp per purchase. The collection of these stamps unlocks the door to exclusive NFTs. Customers can accumulate a maximum of three Eco stamps per day, creating an engaging and rewarding experience.

꾸준히 개인 컵을 사용하는 버디들을 위한 단 하나뿐인 선물
내일부터 시작되는 스타벅스 NFT 에코 프로젝트에 참여해 보세요
✅자세한 내용은 스타벅스 코리아 인스타그램에서 확인해 보세요https://t.co/woGEkFC2mP #스타벅스NFT #스타벅스NFT에코프로젝트 #Starbucks #StarbucksKorea #스타벅스 pic.twitter.com/QubCLM1NeC
— starbuckskorea (@StarbucksKorea) January 15, 2024

Tiers of NFTs

The NFTs come in three tiers, each with its own unique charm. At the ‘BASIC NFT’ tier, customers can redeem one NFT for five Eco stamps. For those collecting fifteen Eco stamps, a limited edition ‘CREATIVE NFT’ becomes accessible, with a total of 20,000 copies available. The pinnacle of the collection is the ‘ARTIST NFT,’ requiring twenty Eco stamps for redemption and limited to only 1,000 copies.

Collaborative Artwork with Local Artists

The NFTs are not just digital collectibles; they are pieces of art. Starbucks Korea has collaborated with ‘Print Bakery,’ Korea’s largest digital art platform, and the renowned artist ‘DADAZ.’ The digital artworks showcased in the NFTs revolve around the theme ‘My Own Cup,’ featuring diverse and captivating designs inspired by reusable cups and tumblers.

Celebrating Sustainability and Art

To commemorate the launch of ‘STARBUCKS STAR★LIGHT,’ Starbucks Korea is hosting an exhibition at Starbucks® Jongno R store in Seoul throughout January. This exhibition not only showcases the NFT artworks but also underscores Starbucks’ commitment to sustainable, eco-friendly practices.

Ryan Sohn, CEO of Starbucks Korea, expresses the hope that customers will seamlessly integrate the use of personal cups into their daily lives, reveling in the unique experience of owning an NFT. Starbucks Korea is dedicated to introducing various promotions, offering customers an array of eco-friendly benefits.

Project Limitations and Previous Ventures

While the excitement surrounding ‘STARBUCKS STAR★LIGHT’ is palpable, it’s essential to note certain limitations. Only one NFT can be issued per account, and customers need to collect the required number of Eco stamps for their desired NFT. Additionally, the functionality of the Starbucks NFTs will be limited, with restrictions on gifting, selling, or trading.

Starbucks’ journey into the Web3 space isn’t new. The brand previously entered the arena with “Odyssey,” an NFT-based loyalty program offering unique coffee experiences. In 2023, Starbucks issued NFT Stamps, witnessing a sell-out in just 20 minutes. Following this success, “The PLS Collection” was unveiled to celebrate the 20th anniversary of the Pumpkin Spice Latte. As part of the Odyssey program, top members were rewarded with an all-expenses-paid trip to Costa Rica.

Conclusion

In summary, ‘STARBUCKS STAR★LIGHT’ is not just an NFT project; it’s a fusion of coffee culture, sustainability, and digital art. Starbucks Korea’s foray into the NFT space demonstrates its commitment to innovation and providing customers with unique, rewarding experiences. As we eagerly await the launch on January 16, it’s clear that Starbucks Korea continues to lead the way in combining tradition with cutting-edge trends.

FAQs

1. What is the ‘STARBUCKS STAR★LIGHT’ NFT project?

The ‘STARBUCKS STAR★LIGHT’ NFT project is a groundbreaking initiative by Starbucks Korea, bringing together the worlds of coffee culture and digital art. It encourages customers to use personal cups, earning Eco stamps on their Starbucks® Rewards accounts, which can be exchanged for exclusive Non-Fungible Tokens (NFTs).

2. How can I participate in the ‘STARBUCKS STAR★LIGHT’ project?

To participate, simply order your Starbucks beverages via Siren Order (mobile order) using your personal cups. For each purchase, you’ll earn one Eco stamp. Collect enough Eco stamps to unlock limited edition NFTs.

3. When does the ‘STARBUCKS STAR★LIGHT’ project launch?

The project is set to launch on January 16, marking Starbucks Korea’s first venture into NFTs. Get ready to embark on a unique journey where sustainability meets digital art.

4. How many Eco stamps can I collect per day?

Customers can collect a maximum of three Eco stamps per day. This adds an element of excitement and engagement to your daily Starbucks routine.

5. What are the different tiers of NFTs available?

There are three tiers of collectible NFTs. At the ‘BASIC NFT’ tier, you can redeem one NFT for five Eco stamps. Collecting fifteen Eco stamps unlocks a limited edition ‘CREATIVE NFT’ with 20,000 copies available. Accumulating twenty Eco stamps grants access to a rare ‘ARTIST NFT,’ limited to only 1,000 copies.

6. Can I collect multiple NFTs?

While you can collect multiple NFTs, it’s important to note that only one NFT can be issued per account. Ensure you collect the required number of Eco stamps to obtain your desired NFT.

7. Who are the artists behind the NFT designs?

The NFTs are designed in collaboration with ‘Print Bakery,’ Korea’s largest digital art platform, featuring the works of local artists and the renowned artist ‘DADAZ.’ The designs showcase diverse digital artwork based on the concept of ‘My Own Cup,’ featuring reusable cups and tumblers.

8. Is there an exhibition showcasing the NFT artworks?

Yes, to celebrate the launch of ‘STARBUCKS STAR★LIGHT,’ an exhibition featuring NFT artworks from local Korean artists will be showcased at Starbucks® Jongno R store in Seoul until the end of January. It’s an opportunity to experience the intersection of sustainability and art.

9. Are there any limitations to the Starbucks NFTs?

Yes, there are certain limitations. The functionality of the Starbucks NFTs will be limited, with restrictions on gifting, selling, or trading. It’s important to be aware of these limitations when collecting and enjoying your NFTs.

10. How does this project align with Starbucks Korea’s commitment to sustainability?

Starbucks Korea aims to encourage customers to integrate the use of personal cups into their daily lives, promoting sustainability. The ‘STARBUCKS STAR★LIGHT’ project is a testament to Starbucks Korea’s dedication to eco-friendly practices and innovative initiatives.

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