Spain’s First Division (LaLiga) signed an agreement with StadioPlus and Vegas City Limited to digitize its sports activities in the Decentraland metaverse.
With this agreement, LaLiga will try to attract a young audience that likes soccer and virtual experiences in the metaverse, according to a press release.
The metaverse will offer a set of plots in Vegas City, a region of Decentraland that hosts experiences based on sports, games and entertainment.
Stadioplus is a group dedicated to linking the world of sports with Web 3.0 and the metaverse; while Vegas City Limited is a company specializing in creating experiences for the metaverse and virtual worlds.
LaLiga will continue to look for ways to innovate
LaLiga’s head of franchising and licensing, Stephen Ibbotson, said soccer clubs in Spain will continue to innovate ways to provide better spectacle and competition for fans.
“This licensing agreement will allow us to reach a new and relevant audience, such as Decentraland,” he said.
For his part, StadioPlus CEO and co-founder Jon Fatelevich said the company’s mission is to be a bridge between the sports industry and the future.
“We are delighted to have closed this deal with LaLiga and are confident that we will deliver a great experience for fans of the world of soccer and Web 3.0 in Decentraland.”
Vegas City Limited CEO James Ashton expressed his excitement to work with LaLiga, Stadioplus and Decentraland to develop a soccer project that will surprise everyone.
“We are exploiting Decentraland’s capabilities to deliver high-value Web3.0-enabled content,” he stressed.
Decentraland creating experiences
Decentraland CEO Agus Ferreira said the vision of Decentraland’s metaverse is to enable and create unique experiences for every type of person.
“Sports is an amazing opportunity to showcase the possibilities of Web 3.0 and decentralization. We are delighted to be working with Stadioplus on the inclusion of LaLiga in Decentraland,” he said.
The Decentraland metaverse aims to create a decentralized and open virtual world where users can live experiences just as they do in the physical world.
This metaverse allows you to create unique avatars to socialize, explore and trade thanks to blockchain technology.
LaLiga in its press release pointed out that these new entertainment formulas allow improving the Spanish competition and the clubs to approach new audiences around the world.
LaLiga NFT Collection
PANINI Publishing will enter the world of Non Fungible Tokens (NFT) by issuing a collection of Spanish LaLiga “Megacracks”, it said in a press release.
The Megacracks cards were issued in early August, and the Megacracks NFT box will be launched this September.
The collection will feature 9,460 cards from the ELITE NFT series. These special, limited cards have a QR code that allows you to add the NFT to your wallet.
These 9,460 cards will include:
- 20 different players, each with four different categories.
- Three Platinum from each player, making a total of 60 Platinum cards.
- 20 Gold from each player, for a total of 400 Gold cards.
- 150 Silver from each player, making a total of 3,000 Silver cards.
- 300 Bronze from each player, making a total of 6,000 Bronze cards.
Spanish soccer and cryptocurrencies
In May, RCD Espanyol partnered with Crypto Snack to become the first local team to allow fans to buy tickets in cryptocurrencies.
In addition, fans can buy food and drinks during matches and merchandising products in Bitcoin, Ether and other digital assets.
In November 2021, Cadiz partnered with the team behind the memecoin Floki Inu. As a result, the token logo was displayed on the sleeves of the team’s jerseys.
Spanish soccer teams in the metaverse
FC Barcelona, one of the league’s top teams, launched Barca Studios, an entertainment-based division to centralize the development of its metaverse activities, in March.
Socios.com, a fan tab company that had already partnered with the club to launch its fan tab, invested $100 million in Barca Studios in August.
Also, FC Real Madrid, another team that is part of Laliga, filed a series of trademark applications to protect its intellectual property for metaverse activities.
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