OREO introduces its foray into the metaverse with OREOVERSE, as well as the launch of a new limited edition cookie.
Milk’s favorite cookie introduces Most OREO OREO and invites Martha Stewart to dive into OREOVERSE, the brand’s first metaverse experience.
— OREO Cookie (@Oreo) January 25, 2023
OREO kicks off the year with some out-of-the-box news. Today the brand introduces a new limited edition cookie, The Most OREO OREO OREO, unveils the OREOVERSE, an interactive digital world where OREO fans can play and explore, and Martha Stwart invites you to navigate this metaverse.
The brand’s most playful cookie, the Most OREO OREO OREO, features two chocolate cakes filled with layers of “Most Stuf” cream, and, for the first time, the cream has a piece of real OREO in it.
A cookie literally filled with itself is so meta, it has opened up a space in the metaverse for OREO lovers: the OREOVERSE.
The OREOVERSE, the brand’s metaverse experience, invites fans to play different levels of cookie-themed games for a chance to win deliciously unexpected prizes, including a $50,000 first prize*.
Games range from “Stack Stuf,” where fans will have to build the most OREO cookies, to “Rocket Stuf,” where fans will have to inflate the most OREO cookies and aim for the stars.
You can find the OREOVERSE at Meta Horizon Worlds or at OREOVERSE.OREO.com.
“We’re excited to enter the metaverse! OREO is the cookie that begs to be played with and we love creating new opportunities for our fans to connect with each other and share in this playful spirit,” said Julia Rosenbloom, Senior Brand Manager, OREO. “The Most OREO cookie offers fans a whole new way to play with us. By scanning the packaging, they will be ‘immersed’ in the new world of OREOVERSE.”
For the ultimate surprising twist, the OREO brand will embark on this adventure with Martha Stewart, a long-time fan of the brand and household icon.
As a pioneer in her field, who admits to being a novice in the metaverse, she will explore a new horizon and navigate the OREO-inspired world of virtual reality.
Next week, on the OREO brand’s social channels, Stewart and her gardener and good friend, Ryan McCallister, will broadcast an inside look at their OREOVERSE experience, which is sure to be filled with witty banter, playful mistakes, and friendly competition.
“I’m happy to be making my debut in this metaverse in collaboration with my favorite cookie brand, and having Ryan as a partner will be even more fun.”
“We have the fun spirit of OREO and with the OREOVERSE experience, we want to show Oreo fans that they can have a lot of fun in our metaverse.”
OREO invites all fans to tune in to @OREO on Facebook or @OREO on Instagram to enjoy Martha’s OREOVERSE tour on Monday, January 30 at 10:00 a.m. ET.
The Most OREO cookie is now available for pre-sale at OREO.com and will begin shipping nationwide beginning January 30. It will only be available for a limited time.
To access OREOVERSE with a virtual reality headset, you must be at least 18 years old and create a Meta Horizon Worlds account.
Visit OREOVERSE.OREO.com for free participation, how to participate without a Meta Horizon Worlds account, and the Official Rules.
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