PIXELYNX, Deadmau5’s new metaverse music platform, has just revealed the name of its first mobile game: ELYNXIR. In addition, award-winning WØRKS creative director Joe Perez has done the branding for the upcoming blockchain game.
ELYNXIR: The next mobile game from PIXELYNX
Yesterday, PIXELYNX CEO Inder Phull announced ELYNXIR at the Niantic Lightship Summit in San Francisco to a room full of developers and AR executives. In addition, Niantic Ventures also announced investment in PIXELYNX at the summit.
Music is a place.
A place you can lose yourself in.
A place to escape the mundane.
That place is @elynxirgame
Unlock a new layer of reality.
— PIXELYNX (@pixelynx_io) May 25, 2022
In addition, PIXELYNX invited attendees at the Niantic Lightship Summit to play a demo version of ELYNXIR. The upcoming game uses Niantic’s patented AR Lightship Visual Positioning System technology for a music-centric gaming experience.
At the same time, Niantic’s investment arm, Niantic Ventures, announced an investment in Pixelynx at the conference for an undisclosed amount.
👁️The secret is out!
Pioneers of AR gaming, @NianticLabs chose us as the first group to invest in! 🎉
Discover a new dimension where music and gaming converge to unlock the highest level of creative connection between fans and artists. #LightshipSummit
Are you in? 🎚️🎧 👇 pic.twitter.com/jLz9pd74t8
— PIXELYNX (@pixelynx_io) May 25, 2022
Based in London and Los Angeles, Pixelynx has been created by musicians and technologists Joel Zimmerman aka deadmau5 and Richie Hawtin, as well as music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment / mau5trap) and Inder Phull.
The company is building a musical metaverse that aims to transform the way artists connect and engage with their fans through gamified experiences.
ELYNXIR’s presentation was accompanied by the game’s branding created by award-winning creative director Joe Perez of WØRKS. WØRKS is an award-winning multi-disciplinary design studio based in New York of which Joe Perez is a partner and creative director.
Immerse yourself in a new dimension rich with exploration and exclusive collectibles.
Play in a world where music and gaming synthesize, amplifying the connection between fans and their favourite artists.
— elynxirgame (@elynxirgame) May 25, 2022
“ELYNXIR introduces a whole new level of creative immersion and play in the musical metaverse. It’s a world built on the premise that artists and fans want fun and exciting new ways to interact and drive culture together,” said Phull. “We knew that collaborating with Joe and his team at WØRKS, with all their experience creating iconic album art and merch for artists and campaigns for fashion brands, was key to helping us bring our vision and music fans around the world to life.”
WØRKS is an award-winning multi-disciplinary design studio in New York, with Joe Perez as partner and creative director. In fact, Joe’s iconic style perfectly reflects his background in graphic design and filmmaking.
Previously, WØRKS has collaborated with Fear of God, Louis Vuitton, Nike, Jordan, Versace, Kanye West, Beyoncé and many more.
“As an artist, I was excited to work on ELYNXIR because it is a platform that brings value to the freedom of expression for music artists and digital creators, as well as fans and collectors,” explained Joe Perez, partner and creative director of WØRKS. “It felt like the WØRKS team and I were exploring uncharted territory and establishing a visual language for a new world where self-expression, community, education and discovery are held in the highest regard.”
Attendees at the Niantic Lightship Summit were invited to play a demo version of ELYNXIR, which uses Niantic’s patented AR Lightship Visual Positioning System technology for a music-centric experience similar to Niantic’s hit mobile game Pokemon Go!
ELYNXIR is currently in beta and will be available to the public in August.
Interested players can follow Pixelynx’s Discord to sign up for the beta.