Michelin, the globally renowned tire company, is embarking on an exciting digital adventure by venturing into the world of non-fungible tokens (NFTs). In a move that blends tradition with innovation, Michelin is introducing its very first NFT collection, the “Michelin 3xplorer Club” (M3C). This unique collection will be home to 5,000 Michelin Man NFTs, each offering a glimpse into the world of Michelin.
The Michelin Man NFTs
At the heart of this groundbreaking initiative are 5,000 distinctive NFTs, each serving as a digital tribute to Michelin’s beloved mascot, the Michelin Man, affectionately known as Bibendum. For those not familiar, the Michelin Man is a jolly, rotund figure composed of stacked, tire-like rubber rings. These NFTs will bring the Michelin Man to life in the digital realm, capturing his iconic charm and history.
After hearing you, we've decided to adjust the price to make our mint more accurate regarding the market
Mint price: 0,05ETH
Mint date: 16/10
We believe the more builders we have, the brighter the future of Michelin3xplore will be
This is all about you fam! pic.twitter.com/RZySwaM2Uo
— Michelin 3xplorer Club (@Michelin3xplore) October 2, 2023
Community and Perks
But the Michelin 3xplorer Club is not just about digital collectibles; it’s a community waiting to be explored. NFT holders will find themselves at the epicenter of two of Michelin’s most cherished passions: cars and food. This exclusive community membership opens doors to incredible perks, including the opportunity to attend Michelin Experiences. Imagine having the chance to savor culinary delights and explore the world of automobiles, all thanks to your Michelin NFT.
Furthermore, M3C holders will enjoy priority access to future NFT releases, ensuring they stay at the forefront of Michelin’s digital journey.
Web3 3xplorer Guide
One of the most intriguing aspects of this NFT collection is the “Web3 3xplorer Guide.” This platform empowers NFT holders to actively participate in the selection and voting for their preferred Web3 projects. It’s a concept that closely resembles the real-world Michelin Guide, which is renowned for awarding stars to the finest restaurants and hotels. In this digital iteration, NFT holders become the arbiters of excellence for Web3 projects.
Launch Date and Pricing
The grand unveiling of the Michelin 3xplorer Club collection is set for Monday, October 16, 2023, an event that has both NFT collectors and Michelin enthusiasts buzzing with anticipation. Each NFT in this exclusive collection will be priced at a modest 0.05 ETH, approximately $80, making it an accessible and exciting opportunity for fans and collectors alike.
Michelin has not ventured into this digital realm alone; it has partnered with three experts in the Web3 and NFT space to bring the M3C project to life. These partners include getbulldog.xyz, specializing in Web3 and NFTs, Goeland Studio, an agency with a rich background in virtual and augmented reality, and Metav.rs, a company dedicated to crafting immersive Web3 experiences. Together, they ensure that the Michelin 3xplorer Club is a venture to remember.
The Michelin 3xplorer Club collection is merely the first step in Michelin’s broader Web3 strategy. Michelin’s official Discord channel has hinted at upcoming plans, including future NFT releases. Notably, the Michelin Heritage NFT collection is scheduled for early 2024, and M3C holders will enjoy exclusive privileges, such as free minting access, for this much-anticipated release.
In conclusion, Michelin’s foray into the world of NFTs is not just a business move; it’s an emotional journey that allows fans to connect with the brand like never before. The Michelin 3xplorer Club collection encapsulates the spirit of Michelin’s dedication to excellence in both the culinary and automotive worlds. As Michelin continues to explore the vast possibilities of Web3, the future promises exciting developments, and this NFT collection is just the beginning.
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