Kinépolis, a cinema group, has become the first in the world to integrate itself into a video game called Outer Ring MMO. The integration will allow players of the game to purchase tickets, watch trailers, and discuss the latest movies.
It is being made possible through a partnership with Nexxyo Labs, the Spanish company that owns Outer Ring. Kinépolis will offer its cinema services in the Outer Ring MMO videogame, and its players will be able to purchase tickets in NFT format and enjoy movie trailers and other exclusive content.
New partnership!
You'll feel like you’re in a movie with @Kinepolis in the Outer Ring universe! Interact and view films while playing!@Kinepolis becomes the first cinema to integrate itself into a videogame giving its players exclusive functionalities!https://t.co/GikogBYtUx pic.twitter.com/xrQrTg79WU
— Outer Ring MMO 🪐 (@OuterRingMMO) March 30, 2023
Kinépolis can utilize cryptocurrencies and in-game fiat payment gateways to facilitate the sale of physical products or in-game items.
The Metaverse and the Potential for Blockchain-based Games
With the growing number of gamers, companies are exploring new ways to approach new audiences and market their products and services.
A recent report by Citi, one of the largest financial institutions globally, reveals that by 2022, more than three billion gamers were present. Citi suggests that this means that only a relatively small proportion of players need to participate in blockchain-based games for them to be successful.
The financial institution believes that games will lead the way in making blockchain big from a bottom-up perspective.
Collaboration Between Companies to Expand Metaverse Opportunities
Reale Seguros, the largest insurer in Italy, has also signed a collaboration agreement with Nexxyo Labs to explore insurance industry opportunities in the metaverse. The company’s goal is to learn and familiarize itself with the gaming environment to offer specialized products to its users.
Kinépolis and Its Presence in the Film Industry
Grupo Kinépolis, the operator of 112 cinemas globally, has 1,137 screens and over 200,000 seats in Europe, the United States, and Canada.
In Spain, it operates ten complexes, including its three largest in Madrid, Valencia, and Barcelona, which have 157 theaters and nearly 38,000 seats. In addition to operating cinemas and distributing films, Kinépolis also has a real estate business.
How the Integration Will Work
With the Kinépolis and Outer Ring integration, the cinema group is preparing to build its own persistent space inside, a cinema where its audience can interact in real-time while they continue immersed in the video game.
Kinépolis can sell physical products, cinema tickets, and digital products such as collectibles, game items, or skins by utilizing cryptocurrencies or fiat payment gateways within the Outer Ring.
Outer Ring Video Game
Outer Ring is a free third-person action role-playing video game for PC, set in a sci-fi universe built on Unreal Engine 5. In the game, players embark on an epic journey to discover incredible galaxies and worlds in which to unravel ancient mysteries and face the dangers and challenges of deep space.
The game is being developed by Maniac Panda Games, one of Europe’s largest video game studios, based in Spain.
Conclusion
The integration of Kinépolis into the Outer Ring MMO video game has opened new doors for the cinema group to reach its audience. It is an innovative concept that may revolutionize the way people interact with cinemas.
As the number of gamers worldwide continues to grow, the possibilities for blockchain-based games and the metaverse are endless. With companies like Kinépolis and Reale Seguros exploring opportunities in the metaverse, the future of gaming and the cinema industry seems to be heading in exciting new directions.
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