Johnnie Walker and BossLogic confirm NFT whisky and artwork at BlockBar


Johnnie Walker, the legendary whisky brand, and BlockBar announced that they are offering seven whisky enthusiasts an exceptionally rare whisky combined with seven pieces of digital artwork and a VIP experience with the brand.

Johnnie Walker Masters of Flavour

The Johnnie Walker Masters of Flavour NFTs will be available on Tuesday, May 31 at 10:30 a.m. The tokens include a unique piece of artwork designed by Kode Abdo aka BossLogic; who recently partnered with soccer player Lionel Messi.

The NFTs are priced at $35,000 USD and can be purchased with ETH or fiat currencies on the BlockBar website. Users who manage to mint the NFT will immediately receive the NFT artwork, as well as the opportunity to go to Johnnie Walker’s headquarters in Scotland.

Each bottle of Johnnie Walker Masters of Flavour is accompanied by a unique trip to Edinburgh to experience the brand. NFT holders will stay at Gleneagles Townhouse; visit the iconic Glenkinchie distillery; take a guided tour of the Diageo Archive; and enjoy tastings of the most collectible whiskies.

Partnership with Johnnie Walker

The partnership puts Johnnie Walker at the forefront of what’s possible in the world of whisky. In addition to the NFT, holders will get something truly unique tailored to whisky collectors.

Dov Falic, CEO and co-founder of BlockBar, said, “Partnering with Johnnie Walker for their first NFT release is very exciting. This partnership demonstrates that an NFT can be so much more than just a product. It can be an experience like no other that offers shoppers exclusive and lasting access to a brand, its heritage and its future.”

Recently, LVMH nominated BlockBar as one of the potential candidates for the LVMH Innovation Award 2022. As the world’s first NFT marketplace for luxury wines and spirits; BlackBar is setting the bar high for what is possible with NFTs.

Exit mobile version