Johnnie Walker, the legendary whisky brand, and BlockBar announced that they are offering seven whisky enthusiasts an exceptionally rare whisky combined with seven pieces of digital artwork and a VIP experience with the brand.
To join the lobby on May 31 for BlockBar x Johnnie Walker, you must be pre-approved for wire transfer or have enough ETH in your wallet on https://t.co/6NSFBB2o4l before the drop.
Head over to https://t.co/6NSFBB2o4l to pre-approve your wire transfer funds or connect your wallet pic.twitter.com/CQJKzY3ufv
— BlockBar (@BlockBar) May 18, 2022
Johnnie Walker Masters of Flavour
The Johnnie Walker Masters of Flavour NFTs will be available on Tuesday, May 31 at 10:30 a.m. The tokens include a unique piece of artwork designed by Kode Abdo aka BossLogic; who recently partnered with soccer player Lionel Messi.
The NFTs are priced at $35,000 USD and can be purchased with ETH or fiat currencies on the BlockBar website. Users who manage to mint the NFT will immediately receive the NFT artwork, as well as the opportunity to go to Johnnie Walker’s headquarters in Scotland.
Each bottle of Johnnie Walker Masters of Flavour is accompanied by a unique trip to Edinburgh to experience the brand. NFT holders will stay at Gleneagles Townhouse; visit the iconic Glenkinchie distillery; take a guided tour of the Diageo Archive; and enjoy tastings of the most collectible whiskies.
Introducing Johnnie Walker's first ever NFT 🥃🤩@johnniewalker_ x @BlockBar
Available on https://t.co/g737GX4Hrh May 31st at 10:30 am EST! pic.twitter.com/S1riIaKQ4M
— BlockBar (@BlockBar) May 18, 2022
Partnership with Johnnie Walker
The partnership puts Johnnie Walker at the forefront of what’s possible in the world of whisky. In addition to the NFT, holders will get something truly unique tailored to whisky collectors.
Dov Falic, CEO and co-founder of BlockBar, said, “Partnering with Johnnie Walker for their first NFT release is very exciting. This partnership demonstrates that an NFT can be so much more than just a product. It can be an experience like no other that offers shoppers exclusive and lasting access to a brand, its heritage and its future.”
Recently, LVMH nominated BlockBar as one of the potential candidates for the LVMH Innovation Award 2022. As the world’s first NFT marketplace for luxury wines and spirits; BlackBar is setting the bar high for what is possible with NFTs.