Lionel Messi signs $20 million deal with


Lionel Messi and, the creator of Fan Tokens, will collaborate to build a future where fans around the world have more and better opportunities to connect and interact with their favorite teams.

The official announcement was made on Tuesday, March 29 through their Twitter account, in which they published a video welcoming Lionel Messi to “the family”.

In addition, they announced the campaign that the Argentinean will carry out called “Be more”, with which he will begin his work as ambassador of the company.

The agreement between Lionel Messi and will be for at least three years.
As Global Ambassador, Lionel Messi will promote to his more than 400 million followers, inviting fans around the world to join and share their passion for their favorite teams through the most connected, active and empowered digital community in world sport.

We have built a global community of 1.5 million people in 167 different countries. Sports fans who through Fan Tokens actively participate in the daily life of their teams, voting on decisions through surveys, enjoying exclusive promotions and discounts and being eligible to win a multitude of prizes and gifts, from official signed merchandise to unforgettable VIP experiences.

More than 130 sports organizations around the world share our vision and already use technology to actively connect with their fans.

The list includes global soccer giants such as Paris Saint-Germain, FC Barcelona, Juventus, AC Milan, Inter Milan, Arsenal, Napoli, Atletico Madrid, Manchester City, Flamengo, Corinthians or River Plate, but also fifty American NBA, NFL, NHL and MLS franchises, esports clubs, Formula 1 teams and much more.

Lionel Messi assures:

“Ever since I played my first game as a professional, the passion and support of the fans has been the fuel that has driven me to excel to be better every day.”

“Fans deserve greater recognition and greater involvement with their teams.”

“ exists to empower the fan experience, to allow them to be “more than fans.” I am proud to join and contribute to its mission to create a future with more and better interaction opportunities for fans around the world.”

Alexandre Dreyfus, founder and CEO of, assures:

“Only very occasionally does a talent like Lionel Messi emerge, capable of making soccer even more special for fans.”

“At, we are trying to make fans, no matter where they are in the world, feel that their support is valued, that it matters, that it is special.”

“We are delighted to announce Lionel Messi as our Global Ambassador and eager to start working together for a future where fans can play a much more active role in their teams. We’ve come a long way in recent years, but if there’s one thing fans know, it’s that with Lionel Messi on our team, nothing will be impossible.” plans to launch at least 500 surveys this year, allowing its users to participate in team decisions such as kit design, the number of new signings or the celebratory songs at the stadium. also plans to give away up to 17,000 prizes and rewards to its users, from official signed merchandise to free tickets or VIP experiences with their idols. users will also enjoy promotions linked to other partners of their teams and will be able to access exclusive content, games and other fun features through the app.

What are Socios fan tokens?

Socios fan tokens are Ethereum-based cryptocurrencies linked to popular soccer teams.

Fan tokens are very similar to governance tokens in the world of decentralized finance (DeFi), with holders enjoying privileges such as exclusive benefits and voting rights.

Fan token holders receive additional VIP rewards attached to the respective teams, as well as other types of promotions. These tokens also give holders the ability to vote on things like the introduction music before kickoff or even which jersey a team will wear for matches.

On April 16, holders of the Arsenal AFC fan token will be able to vote on what the Gunners will wear during their match against Southampton. They can choose between the team’s third away shirt or their main away shirt.

With this, continues to grow in the world of soccer. They recently signed an agreement with UEFA to be official sponsors of their tournaments, and the number of clubs that have a fan token is growing steadily.

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