Harry Winston, an American luxury jeweler and Swiss watchmaker founded in 1932 by the so-called “King of Diamonds,” has filed a trademark application expressing its interest in NFTs and the metaverse.
The trademark application, filed with the USPTO on Dec. 20, expresses a desire to offer virtual goods such as jewelry, watches, chronographs, watch cases and other items for use online and in virtual worlds.
The trademark application also mentions NFTs and online sales services in virtual environments that include NFT-authenticated digital files.
The company’s Web3-related targets also include entertainment services, such as providing software capable of digitally replicating goods in virtual spaces.
Michael Kondoudis, a trademark attorney, broke the news on his Twitter feed.
Harry Winston is coming to the Metaverse!
The jeweler has filed a trademark application covering:
💎 Virtual clothing, eyewear, bags, jewelry, watches
💎 NFT authenticated media
💎 Stores for virtual goods + NFT-backed media#NFTs #Metaverse #Web3 #jewelry #HarryWinston pic.twitter.com/DURcuXBIK8
— Mike Kondoudis (@KondoudisLaw) December 27, 2022
Last September, one of its famed diamond necklaces became the first signed jewelry to be sold with a cryptocurrency payment option in the Diamonds: The Dazzling auction.
Jewelry companies on the Web3
Timex collaborated with Daz 3D earlier this month to create a line of fully customized limited edition watches supplied with connected NFT, and recently introduced a new metaverse challenge on its own island in Fortnite Creative.
Last month, Swiss luxury watchmaker Rolex filed a trademark application, with plans to offer services related to cryptocurrencies and NFTs.
The actual use of trademarks on virtual products, as well as the prospective use of trademarks on virtual goods, fits nicely into a trajectory that involves the extension of the real world into the virtual world, including game appearances and platform-specific assets.
The ability to engage customers in an interactive virtual space offers brand owners new prospects for their businesses, including the ability to promote, test and sell both virtual and physical products.
However, the metaverse raises legal implications. Violation of real-world laws preventing trademark infringement and dilution can occur when third parties use trademarks belonging to a brand owner in a virtual environment.
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