Watch manufacturer Timex has launched an interactive experience called ‘Race Against TimeX’ in the Fortnite game.
The game challenges players to multiple races against time in a virtual world where watches symbolize power, providing players with speed and additional powers that give them a competitive edge.
Introducing Race Against TimeX, created in Fortnite®. Compete in multiple races against time in a watch-infused virtual world.
— Timex (@timex) November 10, 2022
The Race Against TimeX experience
Race Against TimeX includes six mini-games with challenges including lifting water, closing walls, breaking the floor, dodging sequencer waves and finding a precarious path in the dark.
Players can purchase power-ups, with virtual clocks that transfer special powers to players’ wrists, giving them extra speed and other abilities as they attempt to complete the six mini-games in the fastest time.
The collaboration will be supported by a fully integrated campaign, linking the virtual world with real-life experiences such as in-game giveaways, and collaborations including influencers Parker Locke, Sushi Bae, SypherPK, YouTube star Ali-A and Generation Z style icon and Fortnite enthusiast Landon Barker.
“The time I spend playing Fortnite is time well spent, because it’s how I get to be with my friends without all the superficial stuff that can get in the way of connection,” said Landon Barker. “I’m excited to partner with Timex, as I love their watches and Fortnite – a perfect combination.”
For the Fortnite experience, Timex partnered with metaverse agency Metabrands; SuperAwesome, an Epic Games company, which helped with digital engagement for GenZ players; and Beyond Creative, a leader in creative game development for Fortnite.
Timex and the web3
The watch brand has entered the metaverse for the first time with innovative partnerships, including an official partnership with Justin Bieber for a live, interactive virtual countdown before the concert and the AmazeVR Megan Thee Stallion VR concert tour, “Enter The Hottieverse,” with virtual Timex watches added to each user’s avatar wrist thanks to special hand-tracking capabilities in VR.
Fortnite and the web3
iHeartMedia launched its first virtual world in Fortnite, called iHeartLand, to expand its marketing investments in the Metaverse and reach a younger audience.
And the beauty products arm of the famous Italian luxury fashion house, Armani Beauty, jumped into the Metaverse, launching a new game in Fortnite, called “Rewrite the Code.”
Epic Games and Web3
Starting this year, The LEGO Group and Epic Games have entered into a long-term partnership to shape the future of the Metaverse and make it safe and fun for kids and families. The two companies will collaborate to create an immersive, creative and engaging digital experience for kids of all ages to enjoy together.
Subsequently, global advertising firm WPP announced a partnership with Epic Games to help WPP agencies deliver customized brand experiences in the metaverse.
In addition, Epic Games and NASA collaborated to create a contest with them and Buendea to develop a simulation of the Martian metaverse.
On the other hand, blockchain gaming company Gala Games announced that it will launch its titles on the Epic Games Store with the debut of Grit, a battle royale set in the Wild West.
And most recently, Ralph Lauren partnered with Epic Games to create the Phygital fashion collection in the Fortnite metaverse.
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