Disney CEO Bob Chapek has announced that Disney+ will likely become an immersive lifestyle platform, allowing people to experience attractions in virtual reality.
Disney has unveiled a detailed plan of how the company plans to use its technology to usher in a new frontier in storytelling.
In his words, Disney+, the subscription-based video-on-demand streaming service that hosts movies and TV series from Disney, Pixar, Marvel, Star Wars and National Geographic, would be transformed into an “experiential lifestyle platform.”
Speaking at the D23 Expo fan convention with Reuters, Disney CEO Bob Chapek declined to get into the “M-word” metaverse conversation, referring to the company’s foray into the sector as the next generation of storytelling.
— Disney+ (@DisneyPlus) September 13, 2022
According to Chapek, Disney plans to use data gleaned from visits to the metaverse, leveraging consumers’ streaming habits (including content from Marvel Studios and Lucasfilm), to create personalized experiences.
Commenting on the company’s latest reveal at the convention in Anaheim, California, Chapek told Reuters in an interview, “The question is how our next-generation storytelling leverages what we know about a guest in a unique way in this Disney lifestyle, and then serves up unique experiences.”
The metaverse is generally described as a 3D virtual world in which people can meet immersively and interact through experiential activities such as virtual games and concerts.
🚨🚨 Disney has filed 6 trademark applications for its recently announced movie project
▶️ DISNEY PIXAR ELIO ◀️
— Mike Kondoudis (@KondoudisLaw) September 14, 2022
On the other hand, the metaverse became a buzzword last year when Facebook changed its name to Meta in a nod to the new direction the company was taking.
In its wake, several blue-chip companies have filed for trademarks that signal their future plans for the metaverse and its related verticals, such as NFTs and gaming.
Last year, Disney laid the groundwork for what looks like a metaverse-driven future with the appointment of technology executive Mike White to oversee the newly created Next Generation Storytelling and Consumer Experiences unit.
White has also been tasked with assembling a set of technology tools that will be used by the company’s creative team. According to previous reports, he has also been testing theories about augmented reality and how it could be used to enhance storytelling.
The company recently released an 8-minute movie that premiered on Disney+ this week. “This could be a great catalyst for what’s going to show up there and, you know, five to 10 years out,” Chapek said.
Disney has been interested in Web3 from the beginning. In collaboration with VeVe, Disney released NFTs featuring characters from its most beloved films in November, followed by the Mickey Mouse “Steamboat Willie” NFT collection a month later.
With the hiring of NFT specialists in February, the company made clear its intention to delve deeper into Web3.
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