Cooltopia comes to New York: Cool Cats creates a physical and fully immersive version of the digital game for NFT.NYC

NFT leader Cool Cats will bring the world of Cooltopia to life at NFT.NYC from June 20-23, 2022. The video is a rendering of what the event space will look like. The fully immersive experience is designed as a gamified journey that inspires, educates and entertains guests as gamers IRL.

The creators of the popular NFT collections Cool Cats and Cool Pets, today announced plans for an extraordinary experience at NFT.NYC, the premier annual non-fungible token event to be held June 20-23, 2022.

NFT holders will enjoy special perks, access, rewards and the opportunity to be a part of Cool Cats history

Cool Cats is working with global content, data and media powerhouse Media.Monks to bring the world of Cooltopia to life. The companies have created a rich experience that rewards NFT holders who have fully embraced Cool Cats and Web3, while introducing Cool Cats to a whole new group of people, inviting them to join one of Web3’s most inclusive and accessible communities.

This fully immersive experience is designed as a gamified journey that inspires, educates and entertains guests as players IRL before playing the digital game.

The event is packed with the Cool Cats, Cool Pets and Cooltopia locations that community members love – including the air, water, fire and grass zones, while showcasing the wonder and fun of this magical place to an entirely new audience. All guests are welcome free of charge.

In addition, Cool Cat holders will have the option to purchase a space for their cat to appear as part of a dynamic billboard projected on buildings throughout New York City.

Holders can purchase these limited spaces with $MILK, Cooltopia’s in-game currency.

As part of this legendary event, Cool Cats will be prominently displayed in different locations for three days, adding to the fun.

“We are thrilled to create the first real version of Cooltopia and share these beloved characters on the New York skyline. This has been in our hearts since the early days of Cool Cats,” said Cool Cats co-founder Evan Luza. “The experience is full of surprises and rewards for our early adopters and supporters. We want them to enjoy being part of the Cool Cats story. At the same time, we will ensure that the entire event accurately reflects the spirit of Cooltopia, and the Cool Cats community, as a space open to all. This event is designed not only for the ‘Web3 elite’, but for anyone interested in having a good time and learning more about Cool Cats and NFTs.”

“The Cool Cats community is so passionate that we were inspired to create a unique experience that rewards their fandom,” added Andre da Costa of Media.Monks. “What better way to do that than by allowing them into the game, not through VR, but by allowing them to physically move around Cooltopia with all their senses activated.” The event will also demonstrate to people new to the ecosystem just how amazing Web3 can be.”

A journey unlike any other

Located in the 30,000-square-foot Center415 space, attendees enter Cooltopia after receiving an NFC wristband that serves as an access key to accumulate points for different activities and activations within the event. The tokenized merchandising store, powered by Shopify, will give attendees access to new Cool Cats products.

In their quests, attendees will unlock “loot chests” containing prizes such as Cool Cats plushies from TOIKIDO and other new products debuting at NFT.NYC.

Cool Cats holders will receive special prizes upon opening the chests and codes for virtual rewards that can be redeemed in the Cooltopia video game and the opportunity to have their Cat projected onto a building during NFT.NYC.

Missions will guide attendees through areas of dedicated elements that are part of the Cooltopia ecosystem, with surprises at every turn.

All visitors will experience what it’s like to be in the world of Cool Cats, from piloting a ship on a mission to save Cooltopia to avoiding “lava” by climbing a marshmallow mountain and strolling through a beautiful Garden of Lights.

Guests will find hidden cool mascots and enjoy a special invitation to the Upside Down Cat house for photos.

If attendees need a space to relax and enjoy the experience, they can stop by the Milk Bar, powered by Shopify, for refreshments.

Guests will also be able to pick up the first Cool Cats plushies before they hit the stores, and no one will leave empty-handed, as there will be giveaways for everyone.

Cool Cats and Cool Pets holders can link their Cats and Pets to their registry through their wallet, ensuring they experience the special missions and exclusive prizes available to them.

A large turnout is expected, so all guests are urged to secure their spot by visiting nyc.coolcatsnft.com.

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