Chevrolet announced today that it is making its first Web3 entry with the release of a 2023 Corvette Z06 Z06-inspired NFT artwork created by artist xsullo. The NFT artwork will be auctioned exclusively on the NFT SuperRare marketplace.
The upcoming “Own the Color” auction will be available to bidders worldwide from June 20-24 and interested parties will only be able to bid on Ethereum. The winning bidder will not only get the NFT artwork, but will also get to drive the custom-painted 2023 Corvette Z06 Z06 painted in the same color as the artwork, painted in “Minted Green,” a reference to the NFT mintage.
https://twitter.com/xsullo/status/1536760613589897216
Chevrolet will not apply “Minted Green” to another 2023 Corvette Z06, so the physical car that is paired with the NFT will be the first and only one of its kind. In addition to a digital certificate of ownership and authenticity for the art piece it will also come with a commemorative plaque.
“The Corvette is a halo at Chevrolet. It’s the pinnacle of performance and staying on the cutting edge means venturing into new territory as a pioneer of sorts,” said Steve Majoros, Chevrolet’s vice president of marketing. “This is our company’s first NFT. We see ‘Own the Color’ as an important stepping stone for Chevrolet in future digital initiatives for our customers.”
All proceeds from the auction will benefit DonorsChoose, an organization that helps a teacher in need and provides students with the tools and experiences they need for a great education.
DonorsChoose and Chevrolet have been collaborating on projects that further General Motors’ commitment to STEM education for all. This auction allows DonorsChoose to collect cryptocurrency donations, providing a new way for donors to help teachers make an impact on their students. So far this year, Chevrolet has raised $4.6 million in charitable contributions in two previous Corvette Z06 auctions for other nonprofits.
Chevrolet and SuperRare will also co-host a Twitter Spaces on June 20, with The Crypt Gallery, xsullo and others to discuss this unique NFT.
“I’ve wanted to combine my digital art with the physical world, so it’s been a great opportunity to work with Chevrolet to bring these two worlds together,” said xsullo. “The Corvette Z06 is an ambitious car that I totally vibe with. I’m drawn to the way technology can make us feel, and I can tell the designers of the Corvette Z06 have a similar inspiration.”
The “Own the Color” artwork will be available for viewing at The Crypt Gallery during NFT NYC. The gallery is the first NFT gallery in the hospitality sector. Its second location is at the Dream Downtown, a New York City hotel.
Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, available in nearly 80 countries with nearly 2.7 million cars and trucks sold in 2021.
Chevrolet models include fuel-efficient and electric vehicles that feature engaging performance, heart-pounding design, passive and active safety features and user-friendly technology, all at an affordable price.
More information about Chevrolet models can be found at chevrolet.com.
The Crypt Gallery
Founded by King of Midtown, a collector, leader and innovator in the digital art community, we are the first NFT gallery in the hospitality industry. Bringing the digital marketplace to life, guests can experience events IRL (in real life) and participate in live auctions, art drops and secondary market sales.
Emphasizing education and building organic and meaningful connections, both King of Midtown and The Crypt Gallery have developed relationships across multiple industries with the goal of increasing exposure and mainstream participation in the NFT community.
Their mission is to unlock the future of human creativity by hosting live, interactive events that bring together digital artists, collectors, communities and fans.
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