Legendary comedy duo puts down roots on metaverse platform, bringing counterculture experiences and their NFT project
The Sandbox, a leading decentralized gaming metaverse and subsidiary of Animoca Brands, and My Homies by Cheech & Chong partnered to bring the essence of the duo’s 50+ years of commercial and cultural success to The Sandbox‘s blockchain-based virtual platform. The famous duo’s iconic vehicles, looks, counterculture, psychedelic accessories and, most importantly, cannabis, will be voxelized and transported to a dedicated Cheech & Chong land for visitors to experience.
We’re very excited to share what’s been going on behind the scenes. We’ve been cultivating a relationship with the Sandbox and are excited to finally share the start of it! https://t.co/3GUxqd0PSz
Character Design by @kahncept #nft #TheSandbox #NFTCommunity pic.twitter.com/1ATEwLoeIe
— Homies in Dreamland by Cheech & Chong (@MyHomies) April 20, 2022
Character art design by Kahncept
“I’m very involved with the art community and believed from the beginning that the metaverse would expand how people interact with the brands they love by contributing their own creations,” said Cheech Marin. “The possibilities of what can be created virtually are endless and we are very excited about the journeys we will take with our fans to our own dedicated land in The Sandbox.”
“Art is about connecting with others and reaching deeper parts of yourself,” said Tommy Chong. “The metaverse is a new medium for people to create and connect with each other, but in ways they never thought imaginable. Our partnership with The Sandbox will introduce our community to a whole new world together.”
Part virtual real estate and part amusement park, The Sandbox fully embraces the idea of the metaverse as a shared, continuous digital space where worlds and heroes collide to make magic. Cheech & Chong and their transcendent dream world join more than 200 existing collaborations, including Ubisoft, Gucci Vault, Snoop Dogg, Adidas, Deadmau5, The Smurfs, Atari, ZEPETO and CryptoKitties, all following The Sandbox team’s vision of allowing players to create their own experiences using both new and familiar characters and worlds.
“Cheech and Chong have always had an appreciation for art, counterculture and the different ways it can be expressed to stir emotions in people,” said Sebastien Borget, COO and co-founder of The Sandbox. “We look forward to seeing what they will create with and for their community at The Sandbox and what they will introduce into our metaverse.”
About Cheech & Chong
Cheech & Chong, the legendary comedy duo, achieved commercial and cultural success in the 1970s and 1980s with their monologue routines, studio recordings and feature films, which were based on the “hippie” and “free love” era. They gained legendary notoriety within the countercultural movements, especially for their love of cannabis.
This year they launched a new collectible project titled “My Homies” with the mission of “Community, Art, Legacy and Conscience.” Their first installment of My Homies was “Homies In Dreamland”, which featured an NFT collection with art by Jermaine Rogers, produced by the duo’s intellectual property agents Easy Partners (Cathy Cleghorn and Kimberley Bierley), Atomic Partners (executive producer Joe Bradley), and project manager Jay Grigalunas. Soon, Cheech & Chong will expand their transcendent dream world into the metaverse of The Sandbox, allowing fans to virtually flirt with each other.
About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has driven the recent growth in demand for virtual real estate, having partnered with major IP and brands such as Adidas, Gucci, Ubisoft, Square Enix, Snoop Dogg, The Walking Dead, Deadmau5, Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, and more.
The Sandbox metaverse offers gamers and creators an intuitive, decentralized platform to create immersive 3D worlds and gaming experiences and to securely store, trade and monetize their creations. For more information, visit www.sandbox.game
