The fashion industry is evolving as it delves deeper into the world of digitalization. CHARLES & KEITH (C&K), a Singaporean fashion brand, is the latest to join the trend, introducing its spring/summer collection in the metaverse.
In partnership with The Sandbox metaverse, C&K has launched “CHARLESKEITHHAUS,” a virtual space that showcases the brand’s new collection.
On March 13, 2023, C&K will debut its virtual area in The Sandbox metaverse, where users can explore and experience the brand’s new spring/summer collection.
The virtual space has been meticulously curated to reflect the styles, colors, and designs of the collection. Visitors can also participate in quizzes and parkour challenges, adding to the immersive experience.
Step into a virtual world of fashion and fun with @Charles_Keith's new venture, CHARLESKEITHHAUS on The Sandbox.
Experience immersive quests, a K-Pop concert by @Apoki2, and a chance to purchase digital wearables. Launching March 13th!
— The Sandbox (@TheSandboxGame) March 9, 2023
The NFT Gallery
C&K will have its NFT gallery at CHARLESKEITHHAUS in The Sandbox, where it will showcase the latest x CHARLES & KEITH collection. Visitors can view these works in the virtual playhouse and immerse themselves in the world of art and fashion.
The Digital Wearables
C&K has also introduced digital wearables in the virtual playhouse. Visitors can redeem a digital wearable that features the brand’s must-have bag of the season by discovering a hidden room.
Additionally, users can purchase and use digital replicas of pieces from the new summer collection to dress their avatars.
The Scavenger Hunts and Quests
The virtual playhouse also offers guests the opportunity to explore C&K’s heritage through quests, scavenger hunts, and quizzes. These activities not only provide an immersive experience but also foster a community of fashion lovers.
The K-Pop Concert
To further enhance the virtual fashion experience, C&K has partnered with iconic virtual K-pop artist APOKI (@Apoki2), who will perform a concert wearing the brand’s new collection.
Accompanied by virtual models showcasing the designs on the ramp, the concert promises to be a spectacular display of fashion and music.
What is CHARLESKEITHHAUS?
CHARLESKEITHHAUS is a virtual space introduced by CHARLES & KEITH in The Sandbox metaverse that showcases the brand’s new spring/summer collection.
What is The Sandbox metaverse?
The Sandbox metaverse is a decentralized gaming platform that utilizes blockchain technology and allows users to own and monetize their gaming experiences.
Can visitors purchase physical items from CHARLES & KEITH in the virtual playhouse?
No, visitors can only purchase and use digital replicas of pieces from the new summer collection to dress their avatars.
How long will the CHARLESKEITHHAUS experience be available?
The CHARLESKEITHHAUS experience will be available from March 13 to March 27, 2023.
What is the purpose of the NFT gallery?
The NFT gallery on Magic Eden showcases the latest x CHARLES & KEITH collection modeled by the metaverse model Unreal. Zoe. Visitors can view these artworks in the virtual playhouse and
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