In a groundbreaking collaboration, Ready Player Me, the world’s leading platform for creating and using interoperable avatars, has unveiled its Premium Skins Catalogue. This innovative initiative involves partnerships with industry giants, Warner Music Group (WMG), Universal Music Group’s merchandise branch, Bravado, and various other franchises such as Rovio’s Angry Birds, McLaren Racing, and ITV Studios’ ‘The Voice.’ This venture opens doors to a remarkable interoperable use case for creating wearable content that is set to revolutionize the metaverse experience.
Interoperable Avatars for Creative Expression
Ready Player Me has introduced a new wearables catalogue that empowers developers to monetize their creative content by selling premium avatar skins across multiple metaverse platforms and games. This means that thousands of games and applications compatible with Ready Player Me’s avatar technologies can now incorporate these new avatars to generate revenue streams for their brands.
We are about to enable monetization for developers of all sizes – IN A BIG WAY. Introducing Premium Assets Catalog 🎉 https://t.co/tFkukcGSRZ
— Ready Player Me (@readyplayerme) October 20, 2023
Real-Time 3D Content: The Key to Monetization
Personalized avatars have become an essential aspect of real-time 3D (RT3D) content for both businesses and their audience. With the latest integrations offered by Ready Player Me, individuals can now enhance their revenues through additional monetization tools, creating a win-win situation for both creators and users.
The Direct-to-Avatar Economy
The concept of a direct-to-avatar economy is rapidly gaining traction, leading to billions of dollars in additional revenue for many enterprises. This significant trend has driven the gaming and metaverse industries into a monetization boom, fostering a thriving ecosystem of content creators and their enthusiastic customers. Notably, Fortnite, a popular gaming title, managed to earn over $9 billion in its first two years of operation, as reported by The Verge in 2021.
Ready Player Me is taking this trend a step further with its Premium Skins Catalogue. This move is considered a “critical step in tapping into this market for every developer, regardless of size.” Developers can now sell their creative content in their bespoke virtual stores or leverage Ready Player Me’s Avatar Creator for direct sales to their player bases.
Unveiling of Premium Skins Catalogue
To mark the launch of the Premium Skins Catalogue, the partnership revealed collections from UMG’s Bravado. Some of the initial content providers include the German metal band Electric Callboy and UMG-owned hip-hop lifestyle brand STOKED.
Moreover, UMG Germany introduced a fan platform called YOUniverse Berlin. Here, fans can interact using their Ready Player Me avatars, effectively bridging the gap between music enthusiasts and gamers.
Holger Christoph, Senior Vice-President, Digital Business, Central Europe, UMG, expressed that many music fans are also avid gamers, and offering official merchandise digitally allows users to express themselves and showcase their fandom in digital spaces just like they do in the real world.
Insights from Partnership Executives
Timmu Tõke, Chief Executive and Co-Founder of Ready Player Me, shared his vision for the company, aiming to make avatar integration as easy for developers as it is for big AAA studios. He noted that game studios like those behind Fortnite and Roblox generate billions of dollars annually by selling premium branded skins and assets to their players. With the Premium Skins Catalogue, every developer, regardless of their size, now has the ability to sell skins featuring some of the biggest brands in the world.
Jillian Rothman, Vice President, New Business and Ventures at WMG, emphasized their commitment to empowering songwriters and artists to connect with their fans in interactive digital formats. This partnership with Ready Player Me allows thousands of developers to provide fans with a way to express their unique identities in digital spaces, fostering endless creative possibilities.
Ready Player Me Avatars Across the Metaverse
This announcement follows a series of upgrades and partnerships by Ready Player Me, including a collaboration with Web3 company RLTY in March. This partnership aims to increase interoperability for wearable content and avatars.
With RLTY’s no-code, Unity-based experience creator, developers can seamlessly integrate their Ready Player Me avatars into their immersive content. This enterprise-grade solution also enables companies to incorporate their avatars into virtual meetings, expanding the horizons of interactive experiences.
Expanding Developer Base and Integration
Ready Player Me has been rapidly expanding its developer base, with over 6,000 people now part of its partner network. This network includes major platforms like VRChat, Spatial, and HiberWorld, signifying the company’s growing influence in the metaverse industry.
Additionally, a partnership with Faraway marked the first integration of an avatar platform into a third-party game, Mini Royale: Nations. This collaboration demonstrates the versatility of Ready Player Me’s avatars across various digital environments.
Furthermore, Ready Player Me joined forces with Spatial and 3D experience firm Polycount to host the Vogue New World metaverse fashion event. This event showcased the potential of XR technologies, blockchain-based solutions, and cross-platform access with Meta Quest headsets, tablets, and smartphones.
The collaboration between Ready Player Me, Warner Music Group, Universal Music Group’s Bravado, and various other franchises marks a significant step in the evolution of the metaverse. By providing developers with the tools to monetize creative content and users with expressive avatars, this partnership is set to reshape the digital landscape. As the metaverse continues to expand, the possibilities for creative expression and monetization are indeed endless.
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