FIAT Metaverse Store is the world’s first interactive showroom powered by the metaverse, making the brand a pioneer in offering an immersive, user-friendly brand experience.
As well as driving an end-to-end retail experience in the metaverse, revolutionizing the brand’s entire customer experience.
The FIAT Metaverse Store experience
The metaverse store features FIAT’s Product Genius, a real person, who is available to answer any customer questions in real time.
Once customers are inside the FIAT Metaverse Store, they will be greeted by the Product Genius, who will guide them in exploring FIAT’s flagship model, the New 500 La Prima by Bocelli.
Customers will be able to contemplate the car in wide 360-degree views and learn about its technology, solve any questions about electric mobility, recharging and any content.
In addition, customers can see up close how the infotainment works and the EV’s different driving and charging modes.
They can also customize the car by choosing its bodywork, color, interiors and any other desired features and see how they change in real time.
The company’s immersive tool allows them to recreate a driving experience aboard Bocelli’s New 500 La Prima on La Pista 500, the track located on the roof of the Lingotto building in Turin.
FIAT’s Metaverse has been developed in collaboration with Touchcast and Microsoft, which has designed the experience for the FIAT brand.
Touchcast’s Metaverse-as-a-Service platform is built on Microsoft’s cloud, and provides customers with access to the Metaverse without the need for VR headsets, avatars or specialized hardware.
FIAT’s metaverse store can instantly transport the customer inside FIAT. Once inside, the Product Genius welcomes the customer, and together they can explore the car in expansive 360-degree views and learn about its technology, answer any questions about electric mobility, charging and any content of the New 500.
Customers will be able to complete a car purchase in FIAT’s metaverse showroom. The project will cover the entire New 500 range by the end of 2022 and other models and markets will follow in the first quarter of 2023.
“At FIAT we remain at the forefront of giving our customers a wonderful and innovative brand experience. In true FIAT style, the FIAT Metaverse Store is the first of its kind in the automotive industry. It is an incredible immersive experience carried out by the one person in the FIAT Metaverse. Simple and easy to use, pursuing the idea of “tech it easy”, and accessible to all, thanks to its technology” – stated Olivier Francois, CEO of FIAT and global CMO of Stellantis. –
“In short, it is our way of making our customers’ experience personalized thanks to the interaction with a person and even simpler, which is in line with our social mission to meet people’s current need for a simplified life. Our customers will be able to explore and purchase the New 500 La Prima by Bocelli from their homes due to a human-assisted, instant, realistic and stress-free process. This unique experience will be extended to the entire New 500 range by the end of 2022. By the first half of 2023, customers will be able to explore a variety of models in the Metaverse Store; in line with this, starting in Italy, our revolutionary customer journey will be available in other markets.”
In addition, FIAT’s fully immersive tool allows to recreate a driving experience aboard the New 500 La Prima by Bocelli on La Pista 500, the track located on the roof of the Lingotto building in Turin.
To meet customers’ needs, the Product Genius is available Monday through Friday from 9 a.m. to 8 p.m. and Saturday from 10 a.m. to 6 p.m.
With the new FIAT Metaverse Store, the Brand continues its journey towards an agile yet innovative customer journey, in a continuation of the simplification strategy initiated a few weeks ago with the configuration of its new line.
The entirely online experience is also complemented by a physical experience, as the customer can decide to go to the nearest dealership for a test drive.
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