Singapore, July 24, 2025 — GOAT Gaming, the developer of the most popular gaming platform on Telegram with more than 5 million active players, announced the release of Season 4 today. This season includes their latest title: Underground Pepe. This idle game has a mafia twist. Players sink into a world of meme-filled chaos as Boss Pepe builds his empire, hires subjects, trades in NFTs, and hoards Telegram memes to construct his underground palace. This colorful pixel art game features chibi-like characters, and the Plush Pepes, Telegram’s most popular collectible set, are at the center.
The memes faded. The internet moved on. Pepe didn’t.
He just went underground… now he runs it.
💼 Become Boss Pepe
🏦 Build your empire
🐸 Collect Pepe Points (PP)
🎁 Win big rewardsUnderground Pepe is LIVE on the GOAT Gaming Telegram app. pic.twitter.com/UkwFzKvtuS
— GOAT Gaming (@playgoatgaming) July 24, 2025
The game represents a significant shift toward gameplay integrated with collectibles. Instead of merely serving as profile badges, collectibles like Plush Pepes now play a pivotal role in unlocking and shaping gameplay. Season 4 introduces Pepe Points, the core rewards currency earned through gameplay and boosted by collectibles. These points are essential for unlocking top-tier prizes.
These mechanics are layered on top of the existing XP progression system and enhanced by Telegram-native gifts. Players can show off these gifts in chats, trade them, or use them to gain bonuses. The result is a fully integrated in-app experience that keeps players immersed in Telegram. Players can tap upgrades, earn rewards, and spend them without ever leaving the core platform.
The announcement comes as Telegram’s digital collectible ecosystem continues to explode. Plush Pepes, meme-rich, animated stickers that can be sent in chats or displayed on profiles, have surged in value, with the floor price rising from 400 TON to as high as 4,900 TON ($16,170 USD) and currently sitting at 3,600 TON ($11,448 USD). Individual Pepes have traded hands for as much as $77,000.
“With Underground Pepe, we’re anchoring gameplay around the Plush Pepes, and giving them real, functional utility. These aren’t just flex items anymore; they unlock progression, activate game features, and eventually will signal in-game status,” shared Simon Davis, GOAT Gaming CEO. “What Facebook was to viral games in 2008, Telegram is to Web3 today, but this time, collectibles are the core mechanic, not just the reward. Underground Pepe is our vision for the next era of social gaming: experiences built not just with tokens, but around them, with community-gated progression, tradable assets, and shared incentives that reward true participation.”
Built around a new rewards system, Underground Pepe allows players to earn Pepe Points by tapping, upgrading, and progressing. They can then trade these points for Mystery Boxes filled with Telegram gifts, collectible perks, and real-world prizes such as USDT, CROWNS, and iPads. True to GOAT’s vision of a fully integrated Telegram experience, players never have to leave the app to claim their rewards. GOAT’s AI agent, Amy, brings the action to players by showing up in their group chats with exclusive box drops and limited-time offers based on their in-game progress.
About GOAT Gaming
Created by the team behind Mighty Bear Games, GOAT Gaming is the leading Telegram platform with over 5 million active users. Players compete and win real cash prizes on GOAT Gaming.
GOAT Gaming is fueled by its state-of-the-art AlphaAI tool suite, which powers the deployment of hundreds of games and AlphaGOATs in 2025. AlphaGOATs are autonomous AI agents that compete, create, and earn 24/7 on behalf of players. These agents unlock upgrades, ascend elite matches, and transform the way players use and monetize the gaming economy.
As its ecosystem of third-party developers continues to expand, GOAT Gaming provides its advanced infrastructure, the AlphaAI toolkit, and its community of 5 million to enable the development of friendly games. GOAT Gaming enables developers to launch, monetize, and scale Telegram games with its proprietary AI tooling hassle-free.
