Warner Music Group (WMG), a global music and entertainment company, today announced a partnership with OpenSea, the leading NFT marketplace, to provide select WMG artists with a platform to build and expand their fan community.
Warner Music Group and OpenSea
In this partnership, WMG artists will have early access to OpenSea’s new “drops” product, a dedicated and customized NFT landing page with narrative to host limited edition NFT projects, as well as OpenSea’s security and safety features.
The customized landing page also gives WMG artists access to dedicated support and best practices from the OpenSea team, which will help WMG artists build new Web3 communities, and introduce existing fan communities to new ways of connection and creativity powered by NFTs.
“For artists and musicians, NFTs represent a new creative outlet and a mechanism to build community, engage directly with fans and express themselves across borders and languages,” says Shiva Rajaraman, OpenSea’s Vice President of Product. “As a huge music fan, I am thrilled to work with a partner that understands the importance of this technology and wants to use it for good, so that artists can directly own connections with their fans. We are thrilled to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.”
The first collection is currently in development with Warner Records UK in partnership with Web3 company, Probably Nothing.
“The DNA of music is all about community: artists and fans coming together to celebrate the music they love. Our collaboration with OpenSea helps facilitate these communities by unlocking Web3’s tools and resources to create opportunities for artists to establish deeper engagement, access and ownership,” said Oana Ruxandra, chief digital officer and executive vice president of business development.
WMG and Web3
WMG has signed a number of NFT deals as part of its strategy to increase its presence in the Web3 space.
Last May, the company signed a partnership agreement with Warner Music Group (WMG) to develop avatars and NFTs for WMG artists.
In January, the music company joined forces with OneOf to create artist and music NFTs. The following month, WMG partnered with leading blockchain game developer Splinterlands to onboard artists in play-to-earn games.
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