Since he took over the company, he has already fired half of the staff and announced several changes, the most controversial being the one that will make us pay $8 a month to keep or put blue verification on our profile, a relevant change, since unverified accounts will lose visibility.
Now Elon Musk has announced more ideas for the network of the stressed little bird:
- A feature that will allow users to add long-form text to their tweets, something that aims to change the way we send content, without notepad screenshots when we want to disclose something long.
- We will have additional tools for creator monetization, something necessary for the $8 per month to make sense.
- Improvements in the search functionality on the platform, a function that Musk had already described as obsolete. Exactly he said “Search within Twitter reminds me of Infoseek in ’98 That will also get a lot better soon.”
It’s important to note that the long text message sharing thing was already in the works before Musk’s acquisition, so it’s not something he’s going to do from scratch.
Subscribers with verification will also be able to post longer videos and see fewer ads, as well as be more present in search, kind of like an https for Google on the web (if you don’t have https, you’ll rarely show up in Google search).
Elon Musk wants to attract famous YouTubers to Twitter
The platform’s new owner tells video creators that he is planning “creator monetization for all forms of content”.
YouTubers’ anarchic behavior attracts huge online audiences and has made stars like MrBeast and Logan Paul the highest paid artists of the Internet age. Now, Twitter’s new owner, Elon Musk, wants in on the lucrative action and will try to lure video creators to the social media platform.
In a series of messages posted on Twitter this weekend, Musk made a commitment to video creators, saying he was planning “creator monetization for all forms of content,” and that his company could “surpass” the 55% ad revenue YouTube gives to its top entertainers.
Asked when he would provide more details, he replied, “In two weeks.”
Although rival sites like TikTok are moving up the rankings, YouTube generates more money for its creators than any other platform thanks to the scale of its ad sales, the size of its audience and its revenue sharing model.
According to Forbes, the highest paid YouTubers earned a total of $300 million (£264 million) in 2021.
Leading the way is MrBeast, aka Jimmy Donaldson, 24, from North Carolina, who started posting videos when he was 13. Last year he took in an estimated $54 million, surpassing actress Angelina Jolie and media personality Kim Kardashian to become the highest-paid YouTuber in history.
MrBeast, an online stunt master, is known for spending 50 hours buried alive in a coffin and hosting his own version of the Netflix TV series Squid Game.
Brothers Logan and Jake Paul are among the top 10 earners, having gone from filming themselves playing video games and pranks to learning how to box and taking on big names – or rival Internet stars – in highly publicized bouts.
This weekend Twitter began offering a paid service, Twitter Blue, which will cost $7.99 a month. The platform does not currently allow full-length videos, limiting users to two minutes and 20 seconds. But Musk tweeted Saturday that Twitter Blue subscribers will be able to post video “snippets” up to 42 minutes long.
Those willing to pay to post will also receive the blue checkmark showing that Twitter has verified their identity, a feature normally reserved for public figures such as government officials, journalists and celebrities.
Amid the chaos and angst caused by the summary dismissal of half of Twitter’s 7,500 employees, engineering teams rolled out the new feature at breakneck speed. On Sunday night, it was reported that dozens of people who had been laid off had been asked to return, as they had either been fired in error or the company had realized that their work was vital to creating the new features Musk intends.
The entrepreneur has set up a war room at the company’s San Francisco headquarters, where he and a small team of advisors are scrambling to save costs and push new products forward.
The first of these has been Twitter Blue, which has been launched in the US, UK, Canada, Australia and New Zealand.
Everyday Astronaut, a YouTube creator with 1.3 million subscribers, responded to Musk’s tweets about “monetization” with a post stating that he would consider uploading his productions to the site if it could handle full videos and pay creators with a YouTube-style system.
If twitter could handle the full length feature videos that I produce and can offer a similar monetization system like YouTube does, I would consider uploading my full videos here too for sure. https://t.co/JsYw9DI9oO
— Everyday Astronaut (@Erdayastronaut) November 5, 2022
In messages with other Twitter users, Musk asked how YouTube’s monetization – the sharing of ad revenue with popular creators – works. When informed that YouTube gives those who upload their content 55% of ad revenue, he responded, “We can beat that.”
What changes has Elon Musk made to Twitter and what might he do next?
Musk’s comments come after reports that Twitter is considering allowing users to charge for video content, with the platform taking a cut, although the project has been described internally as high risk.
Twitter reportedly considered an Only Fans-style subscription under its previous leadership, but abandoned the plan over concerns about being able to police such a service for child sexual abuse material.
Twitter’s current setup for paying creators consists of a “tipping” service, in which users can voluntarily give money, and a feature.
Long-form text sharing coming to Twitter
Twitter will soon include a feature that will allow users to add long-form text to their tweets, the company’s owner and CEO Elon Musk announced Saturday. Musk did not say when the functionality would arrive, but promised it would end the “absurdity of notepad screenshots.”
He added that the company also plans to work on additional monetization tools for creators and improvements to the platform’s search functionality. “Search within Twitter reminds me of Infoseek in ’98! That will get better soon too,” he wrote.
Twitter will soon add ability to attach long-form text to tweets, ending absurdity of notepad screenshots
— Elon Musk (@elonmusk) November 5, 2022
After Musk made the announcement, NBC News reporter Ben Collins was quick to point out that Twitter had been testing a text-sharing feature prior to Musk’s acquisition. “He’s taking credit for a lot of work that some employees did before he fired them,” he said. Indeed, earlier this year, Jane Manchun Wong, known for experimental app features, uncovered evidence that Twitter was working on an “Articles” feature for posting longer messages.
On Saturday, Twitter also began rolling out some of the infrastructure needed to support its revamped Twitter Blue subscription.
The service will allow users to pay $8 a month to verify their account and gain access to a handful of other features, including the ability to post longer videos and see fewer ads.
Musk previously promised that Twitter would work to support content creators, but has yet to share details on how the company plans to do so.
Since his takeover of the company, several high-profile users have left Twitter, including Nibellion, the owner of one of the platform’s most popular gaming news accounts.
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