The recently released The Flash is now available for purchase via a non fungible token (NFT). Starting today, July 18, the Warner Bros. film hits traditional digital platforms as well as Web3.0.
The DC Comics superhero movie experience will be available on the Blockchain Eluvio service using credit card or cryptocurrency.
Purchasing the NFT will give access to 4K Ultra HD resolution and other special features such as collecting artwork and unlocking augmented reality (AR) collectibles. Hollywood Studios announced via Twitter “It’s official, The Flash is the first new release movie to hit the blockchain!”
It’s official, The Flash is the first new release movie to hit the blockchain! pic.twitter.com/sScukkA6Fw
— Warner Bros. Digital Collectibles (@WarnerBrosNFT) July 14, 2023
What are the editions of The Flash movie as NFT?
The Web3.0 experience of the speedster movie offers different editions at different price points, with different benefits for those who purchase the non-fungible tokens. Purchasing the “Mystery” edition, for USD 35, will get you one of four key pieces of artwork (Prime Barry, Young Barry, Batman or Supergirl).
In addition, this limited edition of only 10,000 copies includes one of the four dynamic menu interfaces, which will be revealed upon purchase.
Another option is the “Premium” edition, which costs USD 100 and is limited to 2 thousand copies. This NFT includes one of the two pieces of motion art. The motion art options are, one with The Flash, Supergirl and Batman together and one with Dark Flash.
It also features the four dynamic explorable menu interfaces. Warner Bros noted that the “Premium” edition has other exclusive special features.
Upon purchasing The Flash NFT, owners of the Web3.0 cinematic experience receive a coupon to claim a “DC3 NFT Super Powers Bundle in the DC NFT Marketplace.
Each of these bundles contains three randomly selected digital comics. The rarity level of these collectible digital comics pieces ranges from “Common” to “Legendary”.
The Warner Bros. Web3 Experience
The Flash’s Web3.0 movie experience is the third NFT release from Warner Bros Movieverse. The first was the non-fungible token for the film The Lord of the Rings: The Fellowship of the Ring (Extended Edition) in October 2022. Then it was the turn of the 1978 film Superman, whose NFT was released in June.
Warner Bros. marketing strategy includes benefits for holders of DC Bat Cowl and DC3 NFTs. Also owners of NFTs of the film epic of J. R. R. R. Tolkien’s work and of the version of the Kryptonian played by Christopher Reeve. These enjoyed early access to the sale of NFTs of the Scarlet speedster’s Web3.0 tape.
It is worth noting that, in the case of the tokenized versions of The Lord of the Rings and Superman, they were resounding box-office hits at the time of their release and cinema classics. However, the case of the spinoff of the so-called snyderverse has other characteristics.
The snyderverse is the name given to the saga of films that introduced a new DC Comic Cinematic Universe (DCCU). That snyderverse had great successes including the new origin stories of Superman, in Man of Steely of the Amazon Princess in Wonder Woman.
But, The Flash solo movie added to a string of UCDC box office failures. Released in theaters on June 15, The Flash managed to gross just over $261 million in theaters. This was against a production budget of USD 200 million and a promotional spend of around USD 65 million, Warner Bros. reported.
Is the crisis pushing Hollywood to the Blockchain?
This implies that marketing on the blockchain is emerging as a way to profit economically in the face of an unfortunate theatrical release. Another important fact is that the search for new marketing frontiers in Web3.0 occurs in the midst of a crisis affecting Hollywood for labor reasons that also involve new technologies.
On July 13, the Screen Actors Guild of America (SAG-AFTRA) joined a strike of screenwriters. More than 160,000 actors joined the strike demanding the regulation of Artificial Intelligence in Hollywood.
Since May 2, the Screenwriters Guild of America (WGA) has been on strike. For the first time since 1960, the two labor forces of the world’s largest entertainment industry are joining forces in protest.
“This is an opportunity for DC fans to own a piece of cinematic history,” said Michelle Munson, co-founder and CEO of Eluvio, in a statement.
The Flash movie has become available as a non-fungible token (NFT) through the Warner Bros. Web3.0 Experience. By purchasing the NFT, viewers can access the film in 4K Ultra HD resolution and enjoy special features like collecting artwork and unlocking augmented reality (AR) collectibles.
The NFT is available for purchase using credit cards or cryptocurrency on the Blockchain Eluvio service. The Web3.0 experience offers different editions of the movie at various price points, each with its own benefits and exclusive features.
Warner Bros. has embraced NFTs as part of their marketing strategy, following previous releases of NFTs for The Lord of the Rings and Superman films.
The move to release The Flash movie as an NFT may be seen as a response to the film’s underwhelming box office performance, indicating a potential shift towards blockchain-based marketing in the face of challenges within the entertainment industry.
What are the editions of The Flash movie as NFT?
The Web3.0 experience of The Flash movie offers different editions at different price points. The “Mystery” edition costs USD 35 and includes one of four key pieces of artwork and a dynamic menu interface.
The “Premium” edition costs USD 100 and is limited to 2,000 copies. It features one of two motion art options, four dynamic menu interfaces, and additional exclusive special features.
What benefits do owners of The Flash NFT receive?
Owners of The Flash NFT receive access to the film in 4K Ultra HD resolution, the ability to collect artwork, and unlock augmented reality (AR) collectibles. Additionally, they receive a coupon to claim a “DC3 NFT Super Powers Bundle” in the DC NFT Marketplace, which contains three randomly selected digital comics.
What is the Warner Bros. Web3.0 Experience?
The Warner Bros. Web3.0 Experience refers to the studio’s initiative to release films as non-fungible tokens (NFTs) on the blockchain. The Flash movie is the third NFT release following The Lord of the Rings: The Fellowship of the Ring (Extended Edition) and the 1978 film Superman. The Web3.0 Experience offers unique features and benefits to NFT owners.
Why did Warner Bros. choose to release The Flash movie as an NFT?
The decision to release The Flash movie as an NFT could be seen as a response to its underwhelming box office performance. With the film’s revenue falling short of expectations, leveraging blockchain technology and NFTs provides a new marketing avenue to generate economic profit and engage fans.
Are there any labor-related issues affecting Hollywood?
Yes, Hollywood is currently facing labor-related issues. Both the Screen Actors Guild of America (SAG-AFTRA) and the Screenwriters Guild of America (WGA) are on strike, demanding the regulation of Artificial Intelligence in the entertainment industry.
The search for new marketing frontiers in Web3.0 may be influenced by these ongoing labor disputes and the need for alternative revenue streams.
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