The agreement, with an initial duration of two and a half years, will allow the integration of LaLiga’s current partners in the Metaverse.
According to an official statement from LaLiga, the consumption of audiovisual content has undergone major changes in recent years, in addition to the emergence of new platforms and formats that allow reaching multiple audiences in a more direct and interactive way. For this reason, it has been necessary to have a series of alternative communication strategies, such as the metaverse.
LaLiga has announced Korean company, TVM Inc, as the official metaverse partner of the league, with the organisation focused on boosting fan engagement and the generation of relevant content.#sportsbiz #sportsbusiness #football #LaLiga #Metaverse https://t.co/w8ZAF7nNNM
— Ministry of Sport (@ministryofsport) May 18, 2022
LaLiga in the Metaverse
LaLiga will have its own place in the metaverse. The most popular soccer league in the world will become part of the latest innovation in virtual reality technologies. For this purpose, it will have the support of the South Korean company TVM, which will become an official sponsor of LaLiga in the Metaverse, as well as its partner in the development of a virtual interaction space for those involved in the Spanish sports organization.
With the firm intention of taking the first step, TVM will develop Triverse, the Metaverse of sport, a virtual world of augmented reality, focused on the fan experience. In this regard Jorge de la Vega, commercial and marketing director of LaLiga stated the following:
“The key is to have these fans at the center of everything and you need to get involved in various channels and give users what they want. It’s not just about generating content, it’s about reaching the widest possible audience”.
The agreement, which has an initial duration of two and a half years but may be extendable, will also allow LaLiga to integrate its virtual partners within Triverse.
In addition, by joining Triverse, sports properties will open a new channel to communicate and engage with fans and users. For his part, Carles Puyol, LaLiga ambassador, gave his perspective on the future of soccer and how to ensure that fans enjoy soccer even more in an increasingly digitalized world:
“I think soccer is feeling, it’s passion, and the moment they discover and get to know this digital world and have new places to enjoy it and live it, they are going to be able to enjoy the best league in the world, as ours is.”
Another benefit that the metaverse will bring will be the coverage of official releases, official content from the sports clubs, such as press conferences, club announcements, game summaries and club announcements, match summaries and player interviews can all be offered within the metaverse.
As if that were not enough, according to LaLiga, when users consume the official contents within the metaverse, they will earn certain rewards and experience points, which will lead them to obtain more valuable items and goods, which they can use to gain wealth in real life.
TVM and its commitment to the metaverse
The company seeks to combine traditional media communication with the new metaverse design. At the same time, the company will bet on a reward system based on NFTs (Non Fungible Tokens). Josh Kim, Managing Director of TVM commented on the new development as follows:
“The reward system will revolve around NFTs, as blockchain technology and NFTs go hand in hand. So, naturally, we will have our own trading platform for NFTs. Users will join as fans of a particular sports property, and they will have to devote time and energy to building their fan city. At some point, they will be able to see and compare how their fan city has performed compared to other cities.”
At the same time TVM vice president Yoon Chul Kim praised the agreement and said that “technology is constantly and rapidly changing and evolving.” So at TVM, “they must also be prepared for the next technological advancement.” With content that is not always sporting, LaLiga TVM will create a world where nothing is impossible and everything is possible.
Josh Kim, CEO of TVM concluded, “The reward system will revolve around NFTs, as blockchain technology and NFTs go hand in hand. So naturally, we will have our own NFT exchange platform. Users will join as fans of a particular sports property, and they will have to spend time and energy to build their fan city. At some point, they will be able to see and compare how their fan city has performed compared to other club cities.”
