Serie A broadcast its first league match in the metaverse on Sunday, with Milan’s 1-0 win over Fiorentina.
Serie A made its debut in the metaverse on Sunday with a match between AC Milan and Fiorentina. The match made history, becoming the first soccer match to be streamed live on the Nemesis metaverse platform. Metaverse users were able to enjoy the immersive experience inside the Lega Serie A room.
Commenting on the league’s big leap to embrace Web3 experiences, AC Milan’s chief revenue officer Casper Stylsvig said, “We are proud to have been the protagonist of the first official league match broadcast in the metaverse, thanks to the pioneering initiative of the Lega Serie A and the partners involved.”
— SempreMilan (@SempreMilanCom) May 2, 2022
Stylsvig praised his club for competing in the first league match to be broadcast live on the metaverse, stating that the move aligns well with the team’s plans to always be innovative.
“We are committed to an important process of modernization and digitalization that has led the club to achieve important results, and has always been attentive to exploiting trends in the digital world to engage AC Milan’s more than 500 million fans around the world,” he said.
Serie A’s adoption of the metaverse follows an emerging shift in experiential entertainment, as several competitions have opted to simultaneously stream matches live in the metaverse, just as they do across the major networks.
Earlier this year, the Australian Open became the first tennis competition to broadcast a Grand Slam in the metaverse, while the National Basketball Association (NBA) has already broadcast several games in the immersive 3D space.
The metaverse has become one of the hottest topics in the last eight months. Companies around the world are evaluating ways to participate in it as they pursue a highly receptive customer base.
Even sports teams have been scrambling to try to find ways to engage more with their fans, which is why global leagues and competitions such as Serie A, the NBA and the Australian Open have been quick to jump on board.
With a potential industry value of over $13 billion, there could be more games and leagues in the metaverse.