French soccer club Paris Saint-Germain (PSG) is selling NFT VIP and commemorative NFT tickets for its first tour of Japan in 27 years.
NFT tickets will be available until next Wednesday, July 13.
Three digital tickets are available for the Royal VIP Lounge and each ticket gives access to PSG’s match with three different Japanese teams. Each ticket costs 180,365183 ETH or 30,000,000 ¥ ($218,953).
＼一般販売スタート🔥⚽️／
本日【6月25日12：00】から
パリ・サン=ジェルマン ジャパンツアー2022の
一般販売チケット受付開始⭐️《抽選制》世紀の一戦を見逃すな！#パリサンジェルマン来日 pic.twitter.com/QXB9xwPRK0
— PSG JAPAN TOUR 2022 (@PSG_JAPAN_TOUR) June 25, 2022
Benefits for NFT ticket buyers
Purchasers of the premium NFT tickets will be able to enjoy perks such as a meet and greet with PSG players at a special VIP party where they will be able to take photos with the players and get an autograph.
A commemorative NFT collection will also be launched that includes key images in video and graphic format featuring PSG players wearing their new team jerseys.
Prices for the NFTs in this collection range from 0.047969 ETH to 3.196972 ETH.
PSG’s first match in Japan will take place on July 20 with Kawasaki Frontale, while the second and third matches are scheduled for July 23 and 25 with Urawa Red Diamonds and Gamba Osaka, respectively.
The French soccer club’s superstars Messi, Neymar, Ramos, Marquinhos, Mbappé and Verratti will take part in the Japan tour.
In recent months, PSG has used the NFTs for its marketing and promotional campaigns, starting with the launch of Web3 brand applications in March, followed by the announcement of a new metaverse project, as well as the NFT Tiger Champs collection launched in partnership with Taiwanese pop singer Jay Chou in June.
With the launch of the NFTs for its Japan tour and with Jay Chou, PSG hopes to expand its reach in Asia. The Tiger Champs NFT collection consists of 10,000 NFT but so far only 2,490 NFT have been minted, with a total transaction volume of $488,700.
Despite the poor sales of the Tiger Champs collection, PSG and Jay Chou believe it has been a well-executed marketing strategy for both parties’ brand exposure in markets they would not otherwise reach.
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