Twitch, the popular video streaming platform, is known for its dominance by mainstream games like League of Legends and Valorant. However, a new indie game called “Only Up” has recently emerged as a wacky sensation on the platform, attracting significant viewership.
What makes this game stand out is its integration of artwork from the notable NFT project, Goblintown.
The Unique World of Only Up
“Only Up” is a PC game developed by the lesser-known indie developer SCKR Games. This 3D platform-hopping game takes inspiration from the classic tale of “Jack and the Beanstalk” and presents players with the challenge of continuous upward climbing.
I still can’t believe one of the most streamed games "Only Up!" on Twitch right now has a goblin from @goblintown on the back of the character and no one is talking about It.
NFTs really are dead. pic.twitter.com/9tQpdhiCie
— Jay🍌 (@BitBoyJay) June 15, 2023
As players ascend through the game’s environments, they encounter peculiar sights such as floating orange and avocado halves, as well as adorable Shiba Inu dogs.
An Overlooked Goblin
Surprisingly, one of the game’s distinctive features, which has gone relatively unnoticed, is the presence of a goblin character from the Goblintown NFT project. Despite the lack of discussion surrounding it, the inclusion of this NFT artwork adds a unique touch to the game.
Players with knowledge of the Web3 world will recognize various Goblintown artwork and logos scattered throughout the game. The character’s clothing even showcases a Goblintown creature face on the back and a project logo on the t-shirt.
A Twitch Phenomenon
While player reviews on the leading PC marketplace, Steam, offer mixed feedback, with some criticizing the controls and physics, Only Up has quickly gained popularity among Twitch streamers.
The game’s quirky and offbeat nature has captivated audiences, leading to tens of thousands of viewers tuning in to watch streamers navigate through its challenging world. On a recent night, Only Up achieved a new peak with over 109,000 total viewers on Twitch.
Prominent streamers like Agent00 and Mizkif attracted around 20,000 viewers each. The game consistently remains among the top 10 most-viewed games on the platform, with nearly 97,000 total viewers earlier in the afternoon.
Goblintown’s NFT Journey
Goblintown initially emerged as an Ethereum profile picture (PFP) project and offered free minting in 2022 when the NFT market faced a downturn. Embracing an eccentric sense of humor and peculiar sounds, Goblintown became part of a trend of nihilistic NFT projects during a time of falling prices and diminished enthusiasm.
— goblintown.wtf (@goblintown) June 14, 2023
Despite the challenging market conditions, Goblintown managed to generate over $101 million in secondary trading volume, according to data from CryptoSlam.
Goblintown in Only Up
It remains unclear whether Truth Labs, the creator of Goblintown, collaborated with SCKR Games to include the project’s artwork in “Only Up.” Since Goblintown operates under an open-source, Creative Commons 0 (CC0) license, the artwork is available for use in commercial projects, even by those who do not own any of the NFTs.
The official Goblintown Twitter account has tweeted multiple times about the game, including sharing screenshots featuring glitchy, distorted text and expressing gratitude to SCKR Games for including goblins in “Only Up.” Numerous community tweets have also highlighted the game’s recent surge in prominence.
“Only Up” has defied expectations by becoming Twitch’s latest favorite game. Its combination of unique gameplay and the integration of Goblintown NFT artwork has sparked intrigue among players and viewers alike.
As the game continues to climb the ranks of Twitch’s most-watched games, the presence of Goblintown serves as a testament to the ongoing influence of NFTs in the gaming industry.
1. What is “Only Up”?
“Only Up” is a PC game developed by SCKR Games, offering a 3D platform-hopping experience inspired by the story of “Jack and the Beanstalk.” Players must continuously climb upward through peculiar environments.
2. What makes “Only Up” popular on Twitch?
The game’s offbeat and quirky nature has made it a favorite among Twitch streamers. Its challenging gameplay and unique visuals attract tens of thousands of viewers, leading to its high viewership on the platform.
3. What is Goblintown?
Goblintown is an NFT project that started as an Ethereum profile picture project. It gained attention through its embrace of toilet humor and unconventional themes during a time of declining NFT prices.
4. Can anyone use Goblintown artwork in their projects?
Yes, Goblintown operates under an open-source, Creative Commons 0 (CC0) license. This means that the artwork can be used for commercial projects by anyone, regardless of whether they own any of the NFTs.
5. Is there a collaboration between Goblintown and SCKR Games?
It is unclear whether there is an official collaboration between Goblintown and SCKR Games. However, Goblintown’s artwork and logos are prominently featured in the game “Only Up,” suggesting some form of association or permission to use the artwork.
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