KFC India has launched KFC BuckETH, its collection of non fungible tokens (NFT) to enter the cryptocurrency market.
A social media contest is giving away the NFT, which was selected from artwork created by artists across the country.
According to the company, the winner of the giveaway will also receive a year’s worth of KFC.
Go to our IG @kfcindia_official to participate & WIN the KFC BuckETH NFT & 1 year of free chicken.
– Check our stories or follow the instructions in the highlights
– Complete all the tasks on the checklist#KFCBuckETH #NFT #KFC #UltimateChickenLoverChecklist pic.twitter.com/OmEaQLqRoW
— KFC India (@KFC_India) August 19, 2022
The NFT was unveiled today via an Instagram Live hosted by comedian, novelist and performer Danish Sait and influencer Sharan Hegde.
KFC BuckETH was developed on the Ethereum blockchain in partnership with Blink Digital and hosted by OpenSea.
The artwork was produced to commemorate the fast food chain’s achievement of opening 600 stores in 150 U.S. cities. It is considered an “ode to the special mash-up culture that is India.”
The bucket in which the chicken is served and the chicken itself are the two constants that fuel the love of KFC fans. The corporation also feels that the bucket is a testament to the brand’s history and has continually served as an inspiration to commemorate the business’ past.
— KFC India (@KFC_India) August 16, 2022
The NFT was also designed as a BuckETH because KFC’s legacy is closely tied to the bucket in which they serve their chicken.
The company believes customers will be able to relate to the brand in a more personal way with this new NFT.
How to enter the contest?
To enter the NFT contest, go to KFC India’s official Instagram account @kfcindia_official and take a screenshot of the “Ultimate Chicken Lover Checklist”, which will appear on the account’s Stories.
You must then finish the checklist with GIFs, images or text and post it to your Instagram story while tagging KFC.
The restaurant chain will select a winner, who will also receive the KFC BuckETH NFT in addition to a year of KFC.
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