LVMH-owned luxury fashion brand Givenchy is launching an NFT collection linked to a physical capsule collection that the brand has designed in collaboration with streetwear brand Bstroy.
After a successful milestone with the Chito x Givenchy NFTs in November 2021, the House’s latest collaboration with (b).STROY will feature digital twin NFTs for a selection of products.
Stay tuned. https://t.co/hql6MdQwOc
— Givenchy (@givenchy) November 15, 2022
Givenchy NFT Collection
The NFT collection is based on the physical capsule collection, a collaboration between Givenchy creative director Matthew Williams and Bstroy co-founders Brick Owens and Dieter “Du” Grams.
The capsule collection, consisting of six models, was unveiled on November 4, while the NFT collection will launch on November 19.
“Brick and Du are longtime friends who proportion my vision of favor as an inclusive area for experimentation and personal fashion expression,” Williams said in a declaration. “Together, the three have focused on creating streetwear with touches that go beyond fashion and into the realm of avant-garde road art and Web3.”
To transform the NFTs into virtual replicas of the six models inside the capsule series, Givenchy grew to become to Felt Zine. In total there are 360 NFTs. U.S. And European buyers of the bodily portions inside the tablet series, which range in rate from €479 to €520, will obtain an e mail to redeem the NFTs.
The NFT utility includes access to a membership program that will launch in 2023. Givenchy plans to add more utilities over time. This is Givenchy’s second NFT collection.
Last November, Givenchy collaborated with graffiti artist Chito for a series of NFT artwork.
In the past, Givenchy’s NFT utilities have included token drops and invitations to digital and physical events.
By working with Felt Zine, Givenchy is targeting an existing audience on the web3. This is also Givenchy’s first collaboration with a native web3 platform, which the brand says is key to understanding the space and reaching a relevant audience.
In July, Felt Zine launched its Web3 art store, created for Web3 art collections, merchandise launches, secret art parties, livestreams and more.
Givenchy also entered the metaverse with a Givenchy Beauty House on Roblox
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