Emirates Airline will soon launch an NFT collection and enter the metaverse for customers and employees in more than 150 destinations to enjoy this technology, a press release reported.
“Dubai and the UAE are leading the way in the digital economy, with a clear vision in areas such as NFTs, artificial intelligence and data protection,” said Emirates Airline CEO Sheikh Ahmed bin Saeed.
The first phase of this project is already underway and is scheduled to be launched in the coming months.
Ahmed bin Saeed added that the Arab airline is “excited” about this business opportunity in the metaverse and NFTs.
“Emirates Airline will develop products and services using advanced technologies that will generate revenue, brand experience and business efficiency,” he noted.
The airline is working with industry partners to develop projects focused on the metaverse, NFT and Web 3.0.
We will soon launch NFTs and exciting experiences in the metaverse, as we repurpose The Emirates Pavilion from Expo 2020 Dubai into our new centre for innovation. https://t.co/A54ryw0Tos pic.twitter.com/faGTZbYmV3
— Emirates Airline (@emirates) April 14, 2022
Emirates Airline is a pioneer in virtual reality
Emirates Airline is no stranger to providing experiences in the digital area, having pioneered the development of virtual reality (VR) systems.
Its application, developed more than 5 years ago, offered an immersive 3D technology view of the interior of its cabin.
Emirates Airline customers were able to explore the aircraft seats before purchasing tickets online with the 3D seat map.
This 3D technology is compatible with all devices without the need for external apps or plug-ins.
In 2021, Emirates Airline became the first airline to launch its own virtual reality app on the Oculus store.
This system offered users interactive experiences inside the cabin aboard its flagship A380 and Boeing 777-300ER aircraft.
There, users could “pick up” items from the Onboard Lounge, “turn on” the shower in the Shower Spa or close the doors to the private suite behind them. They could even explore the pilots’ cockpit.