HERZOGENAURACH, Germany, November 16, 2022 – Adidas Originals introduces a limited collection of blockchain-based virtual wearables, launched as non-fungible tokens (NFT) on adidas.com/metaverse
Representing the brand’s first collection of NFT wearables, which is a new interoperable product category adidas calls “Virtual Gear,” the launch accelerates adidas Originals’ momentum toward strengthening its open, community and member-based metaverse strategy.
INTRODUCING ADIDAS VIRTUAL GEAR
Unveiling the genesis collection of adidas Virtual Gear 🧵👇1/6 pic.twitter.com/FUt9Qhj8VO
— adidas Originals (@adidasoriginals) November 16, 2022
The 16-piece collection, which was unveiled following a launch campaign on adidas’ Discord community and is available in the wallets of Phase 2 NFT capsule holders, is a creative and cultural milestone in the brand’s history, uniting the past and the future, the virtual and the physical, communities and creators, culture and identity.
Commenting on the launch, adidas studio vice president /// (‘Three Stripes Studio’), Erika Wykes-Sneyd, said:
“We are marking a milestone in this new era of originality, which absolutely serves the community, rising style and way of life purveyors and collectors, advantages cost creators, and helps the range of expression and utility that the blurring of virtual worlds has allowed us all to explore.”
Wykes-Sneyd continued, “I love the opportunity this collection represents for our most engaged headline community. Each capsule holder has a choice at launch: to burn and express their virtual identity with adidas’ first Virtual Gear collection, or to list and allow others to join this community. With our community and creator ecosystem at the core, adidas will explore all viable utilities, platforms and experiences within Web3 to unlock new possibilities for our wearables, with a focus on the tangible and immutable utility for community members. No matter what, no matter where – adidas is synonymous with breaking boundaries. Now, in whatever reality they choose to inhabit.”
Designed to be worn by virtual avatars, and accessible through a PFP wearable tool, each piece within NFT’s latest offering is interoperable with other identity-based projects and worlds.
This means that the Adidas collection is capable of respond and adapt to the metaverse environments being constructed, so the “Virtual Gear” is prepared for all Web3 frontiers.
The collection itself looks ahead to an as-yet-unrealized future with a series of disruptive designs, including a “C2172” and a “SPACE CRYSTAL.”
Meanwhile, provocative odes to the limitless possibilities of metaverse worlds, such as “WALLRUNNER” and “P.F.D – Personal Flotation Device,” offer playful insights into the brand’s creative potential.
Subtle nods to iconic aspects of adidas Originals’ inimitable DNA materialize in designs like the “NEOBONE,” which draws inspiration from the rubber sole pattern of the timeless Superstar silhouette.
As part of the ongoing collaboration with the brand’s early Web3 partners, the collection also includes three limited-edition creator-driven garments, each representing the creative style of Bored Ape Yacht Club (BAYC), Gmoney and Punks Comics, respectively.
Nic Galway, senior vice president of creative direction at adidas Originals, commented on the collection:
“Adidas as a brand has been exploring the boundaries of creativity and pushing boundaries to find what lies beyond. But Web3 offers our collaborators and designers a new outlet to imagine, and reimagine, how we can represent our brand in virtual worlds. From the creative side, we are proud to say that this virtual collection more than represents a historical first, it also represents an idea of wearables that will transcend time and space, with a very diverse community, and a level of utility that can be explored as worlds and avatars take on new forms.”
The very limited wearable collection arrives today, November 16, and owners of the adidas Originals Capsule NFT Collection, which launched in May 2022 as part of one of the biggest Airdrops in history, will be able to discover which of the 16 unique pieces they have been assigned once they decide to reveal and replace their Capsule NFT.
This means they will have to agree to “burn” the Capsule NFT they currently hold, to randomly generate one of 16 new digital NFTs to wear.
For those who are not adidas Originals: Capsule NFT holders, the new Virtual Gear collection will be available for purchase directly from the relevant NFT marketplaces, starting November 16.
As an added bonus, community members who own a virtual wearable NFT and an associated compatible collection NFT (BAYC, MAYC, Inhabitants) will be able to use a PFP tool, which will be available soon, to “dress up” their NFT with their adidas virtual wearable.
For more information visit: adidas.com/metaverse
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