The Sandbox has confirmed its partnership with Studio Dragon, a South Korean drama production, marketing and distribution company, and plans to launch a K-drama metaverse. With this partnership, the Pixowl-developed game will introduce content from Studio Dragon dramas into the metaverse.
We are partnering with Studio Dragon to build the K-Drama metaverse! 👀
▶️ K-drama playground LAND based on Studio Dragon’s IP
▶️ Character, costume & prop #NFTs from globally popular shows
…& more!Read more about this exciting collaboration 👇 https://t.co/c7b4kxDBot pic.twitter.com/lDi41L3yEM
— The Sandbox (@TheSandboxGame) May 17, 2022
The Sandbox brings a metaverse of K-dramas
The Sandbox and Studio Dragon will prepare to launch a K-drama game zone based on Studio Dragon’s intellectual properties, which will be created in its LAND. In addition, the drama production company will coin avatar props and NFT game items for cryptocurrency enthusiasts.
Studio Dragon will also generate collaborative content with global IPs in Studio Dragon LAND and help K-Drama fans embark on a whole new journey.
“We are very happy about this partnership with Studio Dragon, which brings the K-drama phenomenon to the whole world with captive drama slots,” and “K-content fans can experience various contents in The Sandbox,” said Cindy Lee, Director of The Sandbox Korea.
In this context, it is also a crucial fact that Studio Dragon had launched ‘Digital Goods’ based on NFT using the content of ‘Vincenzo’, ‘Mine’, ‘Hotel del Luna’ a year ago to capitalize on the flourishing NFT industry.
“We hope this partnership will provide K-drama fans around the world the opportunity to enjoy our content,” said Bong-ryul Ryu, director of Studio Dragon’s intellectual property department.
Studio Dragon
Studio Dragon is Asia’s leading drama studio with over 183 productions worldwide, with notable projects such as Mine, Vincenzo, Hotel del Luna, Stranger and Another Miss Oh, among many others. The studio oversees the entire production process for these projects, including content planning, development, financing, production and distribution.
Studio Dragon was founded in 2016 by CJ ENM’s drama division, is a group of premium storytellers that covers the entire process of content planning, development, financing, production and distribution.
Studio Dragon produces 30 drama series annually with 279 top creators and distributes them on various platforms. The number of K-drama viewers around the world has expanded thanks to its unique and engaging drama series.
Studio Dragon has established its international branch in Los Angeles in 2020 to grow as a global studio and has collaborated with many entertainment partners in the United States to produce global drama series.
Through this collaboration, Studio Dragon’s intellectual properties will be built in The Sandbox as K-drama playground, which will enable the studio to mint avatar props and NFT of gameplay elements.
In addition, Studio Dragon will be able to create content in collaboration with global IPs in The Sandbox, allowing K-dramas to access a wider audience while immersing viewers in a fresh and exciting experience.
