SKALE partners with Mark Cuban’s Fireside to create the Netflix of Web3


Dubbed ‘Creatives Unleashed’, the grant program was created to help launch a new generation of creators to transition to Web3.

Ethereum-based blockchain network SKALE today announced an exclusive partnership with Mark Cuban’s participatory entertainment platform Fireside to launch a $100 million ecosystem grant program.

Fireside and SKALE to Launch “Creatives Unleashed” Grant Program

Dubbed “Creatives Unleashed,” the grant program has been created to help launch a new generation of creators to transition to Web3. Creators who take up the program will be able to use Fireside’s Web3 content studio to launch NFT-powered network memberships.

The grant program aims to usher in the next generation of Hollywood blockbusters created without intermediaries. For creators, Fireside is driving the ability to launch a network and allow its network members to participate in the creative process of all their projects through NFT-powered memberships.

“We are creating and helping to launch an entirely new category for professional creators that focuses not only on owning their work, but allowing them to participate, interact and monetize en masse without intermediaries. This partnership helps accelerate the entertainment and media industry’s ability to transition to Web3,” said Falon Fatemi, co-founder and CEO of Fireside.

Fireside’s partnership with SKALE will provide users with free NFT minting and fast transaction processing, making it easier for creators to reach more fans in a cost-effective way. The partnership will also give creators’ projects a much-needed boost through ecosystem grants.

In addition, creators will use the Fireside platform to launch their networks and deepen engagement with their network members, digitally deliver community benefits and distribute NFT en masse with a consumer experience that bridges Web2 and Web3. This means that members do not need to have any knowledge of cryptocurrencies, NFT or other Web3 technologies.

“Rethinking and revolutionizing the way content is produced is completely aligned with the spirit of Web3 and Fireside is spearheading that movement. This is a transformative moment in the history of media and entertainment where creators are aligning with fans to eliminate Hollywood’s middleman-controlled funding dynamic. That’s why we’re excited to see SKALE being used as the infrastructure to fuel that movement and bring fans closer to their favorite shows, writers and personalities,” said Jack O’Holleran, CEO and co-founder of SKALE.

Fireside enables established and emerging professional creators, such as authors, podcasters, musicians, media personalities and business leaders, to own their audience relationships, have complete creative control over their shows, and distribute and monetize their content through Web3.

More than 2,000 professional creators, such as Melissa Rivers, Craig Kilborn and Jay Leno, already use the Fireside platform to create new show formats.

Other Web3 entertainment projects that enable creators to co-produce content with their communities include Mad Realities, ‘Shibuya’ by NFT artist Pplpleasr, and Mila Kunis’ Stoner Cats and The Gimmicks.

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