Leading enterprise software and cloud computing company Salesforce.com dives into Web3 with the NFT Cloud platform.
Salesforce has become the latest mainstream technology company to move into Web3. The customer relationship management (CRM) and cloud computing company has launched a version of an NFT marketplace called NFT Cloud.
We've waited a long time to say this…
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That's right. NFT Cloud has entered the chat.
Behold our trusted and sustainable Web3 innovation to mint, manage, and sell NFTs: https://t.co/c4sO9JlMuu #CNX22 pic.twitter.com/R9qP6UVY0B
— Salesforce (@salesforce) June 8, 2022
According to Salesforce, NFT Cloud is a Web3 platform that will allow its customers to buy and sell digital assets.
The company said the decision was inspired in part by customers’ own curiosity about web3.
In a recent interview, Adam Caplan, senior vice president of emerging technology at Salesforce, said, “Salesforce is seeing interest from CMOs and CDOs who are asking for help getting into web3, and we’re excited to bring new innovations, products and offerings to our customers in a way that allows them to build and maintain meaningful relationships with their customers.”
Caplan said, “The Web3 space is attracting interest from some of its business verticals such as retail, media, fashion and consumer goods. Brands see it as a way to drive engagement and communities, and we are seeing communities that are very passionate about the NFT world,” he said.
Therefore, the tech giant’s SVP wants to leverage this traction to introduce something that can be valuable to customers by providing utility, meaning that as an NFT holder they will receive certain benefits, either in the digital world or something in the physical world.
Web3 is here to stay. Are you ready?
Tech journalist @KaraSwisher dives into why you need a Web3 strategy and how it will impact your business: https://t.co/f9QWHNcAnz
— Salesforce (@salesforce) June 10, 2022
Some of the use cases cited in the interview include an NFT holder receiving a new type of clothing every quarter in exchange for owning the NFT.
There is also a scenario where players who own NFTs receive special powers that are not available to non-NFT holders.
When Salesforce first announced its plans to enter the Web3 space in February, more than 400 employees revolted citing the environmental impact of minting NFT.
But Caplan says they were well within their rights to complain as part of the company’s values and principles.
However, he insisted that Salesforce wants to explore ways in which its customers can use NFT technology without disrupting the company’s ethical principles.
“We want to help our customers evaluate whether there is a viable path forward with NFT technology in a sustainable and ethical way,” he said.
NFT Cloud is currently available in closed pilot mode and Salesforce has not indicated when it will be made available to the masses.
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