This week, at the 22nd Edition Connected Banking Summit, Russia’s Alfa Bank was awarded the Best Use of AI in HR prize. In this article, we’ll examine the HR innovations already launched at Alfa Bank and explain in simple terms how each affects an employee’s experience at the company.
Total Employee Experience: HR Tech Platform for Candidates, Employees, Managers, and the Business
Alfa People assists employees with everyday tasks and all corporate activities. It’s a product with both web and mobile versions, as technologically advanced as the bank’s mobile app for customers.
Employee convenience is first priority. Alfa Bank doesn’t just create a high-quality product — Alfa People allows users to seamlessly switch between multiple roles throughout their entire career.
First, candidates experience digital hiring with zero office visits through the life time in the company. This initial touchpoint with the HR product shapes their impression. After joining the team, employees gain full access to Alfa People services. When they become managers, they can access management tools without switching windows, all within the same familiar interface.
If a new business need arises, the team can adapt the business process to fit the unified HR Tech platform, and a new service appears in Alfa People.
To ensure the product meets employee needs, the bank collects Voice of Employee ratings after each service interaction.
AI-Powered Culture
At Alfa Bank, any employee can gain fundamental skills for working with artificial intelligence. For example, you can take a course at Alfa Academy or join a working group focused on AI implementation within your team.
If desired, you can build an entire career development path around this trending technology right at the bank: find like-minded colleagues and work together to introduce real innovations into a top-tier product.
Tech Services and AI Applications for Every Employee
In 2025, Alfa Bank launched the Alfa AI service based on the Alfa Gen platform. It brings seven leading neural networks into a familiar, user-friendly interface —right inside Alfa People.
Any employee can start a chat with a neural network in just a few clicks to solve work-related problems or tackle any task. Alfa AI offers both internal and external AI models. Internal models operate within the bank’s secure environment and can safely process sensitive data without leaving the bank’s infrastructure. External models connect for tasks that don’t involve confidential information, leveraging the capabilities of leading AI platforms. This approach strikes a balance between security and AI efficiency.
Built-in applications help newcomers with repetitive processes: drafting emails, analyzing files, creating images and etc. Employees can also write custom prompts for their specific needs, quickly create AI applications without coding skills, and share them with colleagues.
All of this comes with no restrictions: no need to set up or renew subscriptions, learn new applications, or pay for tokens. Alfa AI is available to all employees from day one, with no requests or approvals required.
AI for Efficient Recruitment
One of Alfa Bank’s goals is to hire the best talent on the market. It’s especially challenging to quickly fill mass vacancies, such as contact-center or product delivery specialists.
AI helps here too. Machine learning models rely on the profiles of successful Alfa Bank employees and identify suitable candidates from fields not typically associated with banking.
The referral program is enhanced by an AI agent that scans uploaded CVs and suggests relevant Alfa Bank vacancies based on the candidate’s skills and experience. This way, employees can instantly find relevant openings for their contacts across all company departments.
Working with ELTV: How to Increase Team Performance
With AI, Alfa Bank takes an individual approach to each person. ML models analyze data and determine each employee’s peak effectiveness period. Work with ELTV begins with the recruitment ML model — it determines how well a candidate matches the profile of an effective employee and what potential they bring to the company.
One ML model suggests optimal vacation dates to maintain productivity. Employees take leave at the right time, meet KPIs more efficiently, and avoid burnout. The bank improves its metrics and retains its team.
Other models generate recommendations for managers, advising which processes need more attention. These recommendations help increase efficiency and retain staff.
Alfa Bank’s win in the Best Use of AI in HR category recognizes its contribution to HR Tech. The company creates next-generation products where AI and tech services work for candidates, employees, managers, and the business. This is an AI-powered approach at every stage of the employee journey — from recruitment and development to boosting team efficiency and increasing ELTV.
A strong team, efficient hiring, and tech-driven HR have become a real competitive advantage for the business.
