Fashion retailer Forever 21 has announced a collaboration with Mattel’s Barbie brand.
A new limited-edition collection includes a range of vintage style apparel, swim, sleepwear, beauty and accessories, as well as home décor, inspired by Barbie’s Dream House.
REMINDER: Shop the Forever 21 x @barbie collection before it sells out! 🏃♀️🛍️✨ (look tagged in shop)
Don't forget to tag us @forever21 + #foreverbarbie for a chance to be featured next! pic.twitter.com/SPV2oUNQiX
— Forever 21 (@Forever21) June 2, 2022
It will be available simultaneously in stores, online and in the Forever 21 Shop City experience on Roblox.
The latter has been created in collaboration with Virtual Brand Group (VBG), a fashion designer, game developer and Web3 retailer.
The collection replicates its real-life inspiration and campaign using Roblox’s latest layered clothing technology, which allows 3D clothing to fit any avatar body type.
must-have #foreverbarbie denim combo 💕✨➡️ (tap to shop) pic.twitter.com/ML40do3sJH
— Forever 21 (@Forever21) June 4, 2022
The designs feature real-world fabrics and details, such as the intricate stitching on the collection’s Malibu denim jacket, embossed art, beading and textured fabrics on jumpsuits, dresses, hoodies, T-shirts, trucker hats and jelly bags.
Fans can follow the “#TwinWithYourAvatar” trend.
“Barbie, a SoCal native, plays in the same inclusive, empowering and fashionable space that our customers love, appreciate and have come to expect from our business,” says Winnie Park, CEO at Forever 21.
“We are thrilled to offer shoppers unexpected line extensions that include Barbie in-store and online and virtual fashion in the metaverse. This was the perfect collection to launch first, under our Forever LA umbrella.”
Another in-store and online first for the fashion retailer, Forever 21 will offer Barbie® Fashionistas™, the most diverse doll line on the market, celebrating an inclusive vision of beauty and fashion, representing a range of unique body types, skin tones, eye colors and physical features.
Available at all Forever 21 stores, the Barbie Summer 2022 collection celebrates inclusive fashion with sizes ranging from XS to 3XL and offers an additional assortment for children.
Prices range from $6.99 to $54.99 and will be available for a limited time only at Forever 21 stores, on the Forever 21 app and online at www.forever21.com. The new fashions can also be experienced inside Roblox.
If you are a Barbie lover, you must also be interested in a variety of Barbie merchandise. Such as barbie dolls, barbie clothing, and anything related to barbie.
Did you ever think about designing something by yourself?
Currently, custom products are one of the most popular gift choices. Come visit GS-JJ.com to design custom enamel pins with your favorite Barbie, add your name, or any other favorite related elements. It can be used to adorn clothes, hats, bags, etc.
You can also design die cut stickers with your loved elements. It can stick to water bottles, phone cases, computers, etc. Or, just simply decorate your furniture/house.
Custom pins and stickers can also send out as a present for memory. Expressing your love and care to others with special custom products will be one of the best things to do, especially on special days
Forever 21
Forever 21 is a fashion industry leader that makes the latest trends accessible to everyone while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high-style designs and fashion basics with compelling values and a dynamic store environment.
While driving innovation through e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashion consumer.
Forever 21 is present in more than 572 stores worldwide and online. For more information visit: Forever21.com.
Mattel
Mattel is a leading global toy company and owner of one of the world’s strongest franchised catalogs of children’s and family entertainment franchises.
We create innovative products and experiences that inspire, entertain and develop children through play.
We engage consumers through our portfolio of iconic brands, such as Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.
Our offerings include film and television content, games and digital experiences, music and live events. We operate in 35 locations and our products are available in more than 150 countries in partnership with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel has prided itself on being a trusted partner that enables children to explore the wonder of childhood and reach their full potential.
For more information visit: mattel.com.
