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Commercial Bank International is the first UAE Bank to land in Metaverse

by Javier Gil
26/07/2022
in Finance
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Commercial Bank International has claimed to be the first UAE bank to “land” in the Metaverse. It has opened a presence in Decentraland, a blockchain-based ecosystem.

Commercial Bank International in Decentraland

With its opening in Decentraland, a blockchain-based ecosystem, Commercial Bank International has gained the advantage of being the first to have a “land” in the Metaverse. This has come amid Dubai‘s plans to strategize and dominate the presence of the parallel AR-based landscape.

“To keep pace in an increasingly digital economy and reinvent the customer experience with a digitally driven perspective, we believe the financial services industry needs to take some bold and innovative steps,” said Ali Sultan Rakkad Al Amri, CEO of CBI.

“We wanted to participate in this journey and become the first to do so through an immersive metaverse experience. Our goal is to enhance the integration of the real and digital worlds, and we will continue to implement new digitization initiatives and advance technologies to better serve our customers.”

Dubai has just announced its plans to be a dominant presence in the parallel AR landscape, and with job creation in the AI and blockchain space a priority for the emirate.

“We are proud to be the first bank in the UAE and to be among the first innovative banks in the Middle East region to bring the Metaverse experience to our customers and our people,” said Al Amri.

The bank’s entry into the Metaverse will allow customers and the general public to explore and establish interaction with digital content. The virtual space also features a lounge to showcase “how CBI is committed to supporting the UAE’s strategic vision and aspiration towards digitalization and innovation.”

Commercial Bank International aims to enhance the integration of the real and digital worlds, and will showcase new digitization initiatives to better serve customers.

Ali Sultan of Commercial Bank International also stressed that the time has come for the financial services sector to take bold and innovative steps.

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