Capital One and Coinbase filed new trademark applications Metaverse and NFT


U.S. bank holding company Capital One Financial Corp has filed three new trademarks to extend its products and services to the Web3. The new trademark applications are for its name, “Capital One,” its slogan “What’s in your wallet?” and its logo.

According to NFT trademark attorney Mike Kondoudis, the applications were filed with the U.S. Patent and Trademark Office on May 31. The Class 9 mark covers the following.

  • Downloadable mobile applications for managing bank and debit card accounts in the metaverse and other virtual worlds
  • Downloadable e-commerce software to enable users to conduct electronic commerce transactions in the metaverse and other virtual worlds
  • Non-fungible tokens (NFT) with textual and graphical content
  • Downloadable music files authenticated by non-fungible tokens (NFTs) in the metaverse and augmented reality platforms
  • Audio and video recordings containing movie clips, memes, commercials authenticated by non-fungible tokens (NFT)
  • Downloadable image files containing trading cards, artistic and creative works, memes, advertisements authenticated by non-fungible tokens
  • Downloadable multimedia files containing artwork, text, audio and/or video authenticated by non-fungible tokens (NFT) in the metaverse.

Trademark applications were also filed for classes 35 and 36, covering the provision of financial information in the metaverse and other virtual worlds; financial sponsorship of cultural events, charity events, concerts, sporting events, travel experiences, gastronomic events, festivals and award ceremonies in the metaverse; banking and financing services in the metaverse and other virtual worlds.

As indicated in the trademark applications, other goods, products and services that Capital One plans to expand into include travel agency services, i.e., making reservations for passenger and tourist transportation by land, air and water accessible in the metaverse and other virtual worlds; creating and hosting an online community for digital assets, non-fungible tokens (NFTs), metaverses and virtual worlds; virtual coffee shop services in the metaverse; and virtual concierge services.

Other financial services companies that have filed similar applications in recent months include American Express and Mastercard.


On June 1, Coinbase filed a trademark application for its blue “C” logo. The mark covers marketplaces and auction services for NFTs, digital assets and cryptocurrencies, as well as software for buying and selling NFTs, digital assets and cryptocurrencies.

Recently, Hooters, Kevin Durant, Subway, Taco Bell, KFC, Burger King, Panera Bread, McDonald’s, Wingstop, Panda Express, Tyson Foods, Carl’s Jr. and others had already filed trademark applications to express their intentions to enter the metaverse and offer NFT.

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