Bellagio, Mandalay Bay, Aria and MGM Resorts & Casinos file new trademarks to expand on the Web3

The owners of Bellagio, Mandalay Bay, Aria and MGM Resorts & Casinos have filed web3 trademark applications, indicating plans for NFTs and the metaverse, a tweet from trademark attorney Mike Kondoudis has revealed.

The trademarks were filed July 29 with the U.S. Patent and Trademark Office by Mirage Resorts, LLC; CityCenter Land, LLC; Mandalay Bay, LLC; and MGM Resorts International Corp.

All four hospitality entities have filed the same trademark applications covering the same goods and services.

The Class 9 mark covers downloadable virtual goods, namely software with casino chips, gaming tables and slot machines; downloadable virtual goods, such as clothing, footwear, hats, eyewear, handbags, backpacks, gym bags, key chains, magnets and drinkware. The brand also covers non-fungible tokens (NFT) for digital graphics, digital collectibles, digital photography and digital video clips.

Downloadable software for providing access to an online virtual environment along with the creation, production and modification of animated and non-animated digital designs and characters, avatars, digital overlays and skins for access and use in virtual environments are also covered by the Class 9 mark.

There is also a Class 42 mark covering the same goods and services as Class 9, but for non-downloadable items.

The Class 35 mark covers retail store services provided in a virtual environment with virtual goods, namely casino chips, gaming tables and slot machines; retail store services provided in a virtual environment with virtual goods.

The Class 41 mark relates to the provision of virtual environments in which users can visit holiday hotels, casinos, nightclubs, bars, restaurants and spas; entertainment services, namely the provision of virtual concerts and shows in connection with a holiday hotel or virtual casino, as well as virtual environments in which users can interact for recreational, leisure or entertainment purposes.

The goods and services covered indicate plans by Bellagio, Mandalay Bay, Aria and MGM resorts and casinos to expand their Web3 presence, with casinos, hotels, bars and restaurants in the metaverse.

“It’s clear that the owners of Bellagio, Mandalay Bay, Aria and MGM resorts and casinos see the potential of the metaverse and are preparing their brands for the virtual economy that will dominate it,” Kondoudis opined. “It’s a safe bet that these resorts and casinos expect to be major players in that virtual gaming economy.”

Among the hotels that have published NFT and launched in the metaverse recently are Millennium Hotels and Resorts, which launched on Decentraland, as well as the NoMo SoHo Hotel, which offered bookings through NFT.

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